Anne Richards

Observer
DISC Type : ci

Non Executive Director at Landsec

United Kingdom

Overview

Dame Anne Richards is the Chair of Coutts & Co and Vice Chair at Fidelity International, with a three-decade career in asset management. A chartered engineer with a BSc from The University of Edinburgh and an MBA from INSEAD, she holds non-executive directorships at major firms, including Landsec.

Her career began in science as a research fellow at CERN, reflecting a lifelong passion for engineering and problem-solving. She is a vocal advocate for women in STEM and finance and serves as a Trustee for the Queen Elizabeth Prize for Engineering, blending her technical background with her financial expertise.

She was appointed a Dame Commander (DBE) for her services to financial services, women, education, and science.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Technology in Finance
As a chartered engineer who started her career at CERN, she has a deep-rooted interest in applying analytical discipline and technology to the financial services industry.
Women in Leadership
She is a known advocate for women in finance and STEM and was appointed a Dame for her services to women, education, and science.
Sustainable Investing
Has spoken publicly about the importance of addressing climate change and embedding ESG principles into research and investment processes to build sustainable businesses for the long term.

Media Appearances

Anne has no verified media appearances

Work History

9-2025
Non Executive Director at Landsec
9-2025
Chair at Coutts
7-2025
Chair of Leadership Council at TheCityUK
6-2022 - 7-2025
Chair at TheCityUK
11-2024
European Advisory Panel at Temasek

Education

1982 - 1985
Bachelor of Science - BSc from The University of Edinburgh
1991 - 1992
Master of Business Administration (M.B.A.) from INSEAD

More Information

Social Presence :

Prographics :

Exp : 3 Location : United Kingdom Job Level : Senior Designation : Non Executive Director at Landsec
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Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anne

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Anne move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Anne take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Anne

Personality Compatibility


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