JJ Richa

Initiator
DISC Type : Di

CEO at Pismo Ventures

Orange County, California, United States

Overview

JJ Richa is a serial entrepreneur, investor, and the CEO of Pismo Ventures, a firm focused on early-stage startups. He leverages his extensive experience to help new companies with fundraising, scaling, and strategy. People who have worked with him often describe him as strategic, insightful, and energetic.

His passion for entrepreneurship is a core part of his identity, extending beyond his work. He is driven by what he calls the "thrill of the build" and dedicates time to mentoring and educating the next generation of founders, reflecting a genuine commitment to helping others succeed.

He was inducted into the Tech Coast Angels Hall of Fame and recognized as a Distinguished Member for his contributions.

Personality Overview

Conviction Driven

Confident

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Startup Fundraising
As CEO of Pismo Ventures, he organizes events like the Global Startup Symposium to connect founders with a large network of investors for early-stage funding.
Entrepreneurial Mentorship
Serves as an Adjunct Faculty member at Concordia University Irvine, demonstrating a passion for teaching and guiding emerging entrepreneurs.
Venture Capital
He is a longtime angel investor and former vice president of Tech Coast Angels, specializing in pre-seed, seed, and Series A investments.

Media Appearances

StartupSteroid - Ep01 With JJ Richa of Pismo Ventures. Featured in YouTube

See Now

StartupSteroid - Ep01 With JJ Richa of Pismo Ventures. Featured in YouTube

See Now

The Perfect Pitch with JJ Richa of Pismo Ventures and Tech Coast. Featured in YouTube

See Now

Work History

4-2019
CEO at Pismo Ventures
1-2021
Co-Founder and CTO at Startup EcoSystem, Inc.
6-2019
Managing Partner | Chief Operations Officer at P4 Collective
6-2013
Adjunct Faculty at Concordia University Irvine
12-2008
Angel Investor and Executive Committee Member at Tech Coast Angels

Education

1993 - 1996
MSCE from California State University, Long Beach
1984 - 1988
BSEE from California State University, Long Beach

More Information

Social Presence :

Prographics :

Exp : 17 Location : Orange County, California, United States Job Level : Leadership Designation : CEO at Pismo Ventures
URL has been copied!

Insights For Selling To JJ

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with JJ is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from JJ

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will JJ move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can JJ take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And JJ

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.