Jacqueline O'Connell in

Jacqueline O'Connell

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Manager Consumer Insights Pets at The J.M. Smucker Co.
📍 Hudson, Ohio, United States

Jacqueline OConnell is an accomplished market research professional specializing in consumer insights. She has deep experience in both qualitative and quantitative methods, having led consumer research for companies like The J. M. Smucker Co. and JOANN. She holds a PhD in Communication from USC Annenberg and a Masters from MIT.

Her PhD dissertation from USC was titled, "The (Re)creation of Inclusion and Exclusion through Conversations about Mass Media Programs. "

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Experience
10 Years
Current Role
Manager Consumer Insights Pets
Job Level
Middle
Location
Hudson, Ohio, United States
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Priorities

Topics Jacqueline cares about

Voice of Consumer
Was solely responsible for representing the voice of the consumer at JOANN, utilizing both qualitative and quantitative custom research projects.
Qualitative Research
Transformed the consumer insights department at JOANN by establishing and leading its in-house qualitative research capabilities.
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Career

Work history

12-2023
Manager Consumer Insights Pets
The J.M. Smucker Co.
6-2022 - 9-2023
Manager, Consumer Insights & Research
JOANN Stores
5-2021 - 6-2022
Senior Market Research Manager
Thrivable
5-2016 - 3-2020
Project Manager
Global Resource Management
1-1997 - 10-1998
Study Director
Market Facts, Inc.
In the press

Media appearances

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Education
Doctor of Philosophy - PhD
USC Annenberg School for Communication and Journalism
Master's degree
Massachusetts Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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