Jacqueline O'Connell

Energizer
DISC Type : I

Manager Consumer Insights Pets at The J.M. Smucker Co.

Hudson, Ohio, United States

Overview

Jacqueline OConnell is an accomplished market research professional specializing in consumer insights. She has deep experience in both qualitative and quantitative methods, having led consumer research for companies like The J. M. Smucker Co. and JOANN. She holds a PhD in Communication from USC Annenberg and a Masters from MIT.

Her PhD dissertation from USC was titled, "The (Re)creation of Inclusion and Exclusion through Conversations about Mass Media Programs. "

Personality Overview

Big Picture Person

Informal

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Voice of Consumer
Was solely responsible for representing the voice of the consumer at JOANN, utilizing both qualitative and quantitative custom research projects.
Qualitative Research
Transformed the consumer insights department at JOANN by establishing and leading its in-house qualitative research capabilities.
Research Process Design
Focused on developing repeatable, high-quality research processes to generate meaningful patient insights for medtech and pharmaceutical customers at Thrivable.

Media Appearances

Jacqueline has no verified media appearances

Work History

12-2023
Manager Consumer Insights Pets at The J.M. Smucker Co.
6-2022 - 9-2023
Manager, Consumer Insights & Research at JOANN Stores
5-2021 - 6-2022
Senior Market Research Manager at Thrivable
5-2016 - 3-2020
Project Manager at Global Resource Management
1-1997 - 10-1998
Study Director at Market Facts, Inc.

Education

Doctor of Philosophy - PhD from USC Annenberg School for Communication and Journalism
Master's degree from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 10 Location : Hudson, Ohio, United States Job Level : Middle Designation : Manager Consumer Insights Pets at The J.M. Smucker Co.
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Insights For Selling To Jacqueline

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacqueline is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Jacqueline

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jacqueline move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Jacqueline take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jacqueline

Personality Compatibility


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