Annette Yates

Questioner
DISC Type : c

Brand Director at AG Barr Group

Orrell, England, United Kingdom

Overview

Annette has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Annette has no verified topics they care about

Media Appearances

Annette has no verified media appearances

Work History

5-2025
Brand Director at AG Barr Group
8-2021
Head of Innovation & Portfolio Brands at AG Barr Group
11-2020 - 8-2021
Senior Innovation Manager at AG Barr Group
1-2016 - 11-2020
Senior Brand Manager - Rubicon at AG Barr Group
1-2009 - 10-2015
Group Brand Controller at Kepak Convenience Foods

Education

1999 - 2003
Bachelor of Laws (LLB) from University of Lancashire
2008 - 2009
CIM Professional Diploma in Marketing from Runshaw College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Orrell, England, United Kingdom Job Level : Mid-senior Designation : Brand Director at AG Barr Group
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Insights For Selling To Annette

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annette is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Annette

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Annette move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Annette take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Annette

Personality Compatibility


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