Annette Yates in

Annette Yates

Questioner · DISC type c
Brand Director at AG Barr Group
📍 Orrell, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Brand Director
Job Level
Mid-senior
Location
Orrell, England, United Kingdom
Personality Overview

How Annette shows up

Cautious & Analytical
Systematic
Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Priorities

Topics Annette cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2025
Brand Director
AG Barr Group
8-2021
Head of Innovation & Portfolio Brands
AG Barr Group
11-2020 - 8-2021
Senior Innovation Manager
AG Barr Group
1-2016 - 11-2020
Senior Brand Manager - Rubicon
AG Barr Group
1-2009 - 10-2015
Group Brand Controller
Kepak Convenience Foods
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1999 - 2003
Bachelor of Laws (LLB)
University of Lancashire
2008 - 2009
CIM Professional Diploma in Marketing
Runshaw College
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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