Annica Gorham

Examiner
DISC Type : cs

Director of Operations at Capital IDEA Houston

Houston, Texas, United States

Overview

Annica Gorham is the Director of Operations at Capital IDEA Houston, leveraging a deep background in social justice and nonprofit development to create career pathways. A University of Houston graduate, she has dedicated over a decade to the organization, driving its mission of economic empowerment through education and workforce training.

Rooted in her community, Annica is a proud native of Houstons East End and champions local advancement. She actively serves on the President’s Advisory Committees for both Houston Community College Southeast and the Coleman College for Health Sciences, reflecting her commitment to strengthening educational and workforce partnerships in her own backyard.

She has spent her entire professional career with Capital IDEA Houston, rising from a Career Navigator to her current executive role.

Personality Overview

Unexpressive

Late Adopter

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Workforce Development
Her career is focused on creating pathways to living-wage careers through training and apprenticeships, particularly for underserved populations in Houston.
Social & Economic Justice
Has a long history of community organizing for worker justice, including with SEIU and Houston Interfaith Worker Justice, a passion she continues through her current role.
Community Engagement
Actively represents her East End community and serves on two Houston Community College advisory committees to align educational programs with local workforce needs.

Media Appearances

Our Team | Capital IDEA Houston. Featured in Capital IDEA Houston (official website)

See Now

Work History

2-2023
Director of Operations at Capital IDEA Houston
6-2021 - 2-2023
Operations Manager at Capital IDEA Houston
1-2017 - 5-2021
Operations Coordinator at Capital IDEA Houston
1-2016 - 12-2016
Project Coordinator at Capital IDEA Houston
9-2010 - 12-2015
Career Navigator at Capital IDEA Houston

Education

Education details unavailable from University of Houston

More Information

Social Presence :

Prographics :

Exp : 21 Location : Houston, Texas, United States Job Level : Mid-senior Designation : Director of Operations at Capital IDEA Houston
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Insights For Selling To Annica

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annica is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Annica

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Annica move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Annica take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Annica

Personality Compatibility


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