Chris Morley

Trailblazer
DISC Type : DI

Executive Managing Director UK & Ireland | Global Clients & Verticals Leader at Worldpanel

London, England, United Kingdom

Overview

Chris is the Executive Managing Director at Worldpanel, leading the UK, Ireland, and USA markets with a focus on P&L, growth, and transformation in data and analytics for FMCG and retail sectors. People who have worked with him often describe him as an energetic, engaging, and transformational leader. He holds a BSC Hons from Sheffield Hallam University.

Outside of his primary role, Chris is passionate about applying data to improve social outcomes. He serves as a Strategic Advisor for The Learning Bar, a company that utilizes predictive analytics to enhance childrens education and attainment in life, demonstrating a commitment to using his expertise for social good.

Unique Fact: He has extensive global leadership experience, having worked and managed teams on three different continents during his career.

Personality Overview

Achievement-Oriented

Informal

Persuasive

They do not mind taking risks and can make hard decisions, if necessary.  If they come to believe in your value proposition, they will be your champion. They like to keep things under control.

Topics They Care About

Data & Analytics Transformation
He is driving business transformation at Worldpanel by implementing machine learning, new delivery platforms, and the UK's largest smartphone-enabled shopper panel.
Consumer Behavior Insights
His career is focused on understanding consumer and shopper behavior through large-scale data panels, helping major brands and retailers drive growth.
Global Market Growth
He has a strong background in leading and growing businesses in international markets, including the US, Western Europe, and the Asia-Pacific region.

Media Appearances

Chris has no verified media appearances

Work History

11-2025
Executive Managing Director UK & Ireland | Global Clients & Verticals Leader at Worldpanel
6-2022
Strategic Advisor at The Learning Bar
1-2020 - 11-2025
Executive Managing Director, Worldpanel by Numerator UK & IRE at Worldpanel
7-2019 - 12-2019
Global President | Independent Advisor | Data & Analytics | Acquisition Integration at Independent
5-2018 - 5-2019
Global President, Sports, Esports and Games at Nielsen

Education

1987 - 1991
BSC Hons from Sheffield Hallam University
Education details unavailable from St Hughs College

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Senior Designation : Executive Managing Director UK & Ireland | Global Clients & Verticals Leader at Worldpanel
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Chris

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Chris take some risk or not?

  • They can take risks if necessary.

You And Chris

Personality Compatibility


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