Annie McQuaid in

Annie McQuaid

Critic · DISC type C
Marketing Director, Retention at Cengage Group
📍 Raleigh-Durham-Chapel Hill Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
Marketing Director, Retention
Job Level
Mid-senior
Location
Raleigh-Durham-Chapel Hill Area, United States
Personality Overview

How Annie shows up

ROI Driven
Precise
Negotiator

They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Priorities

Topics Annie cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2021
Marketing Director, Retention
Cengage Group
12-2018 - 1-2021
Executive Marketing Manager, Customer Experience
Cengage Group
1-2017 - 12-2018
Senior Marketing Manager, Customer Experience
Cengage Group
11-2016 - 1-2017
Senior Marketing Manager, Digital Platforms
Cengage Group
5-2014 - 11-2016
Senior Marketing Communications Manager
WebAssign
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Business Administration (MBA)
North Carolina State University
B.A.
Elon University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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