Annie Turnell-Henry

Doer
DISC Type : sd

Head of Marketing, Middle East & Africa at OUR HABITAS

London Area, United Kingdom

Overview

Annie Turnell-Henry is the Head of Marketing for the Middle East & Africa at OUR HABITAS, specializing in building iconic hospitality and lifestyle brands. Recognized in the Hotelier Middle East Marketing Power 50, her colleagues describe her as tenacious, eloquent, and laser-focused. She holds certifications in Digital Branding and Strategic Brand Management.

She is passionate about creating meaningful connections between brands and their audiences through experience-led marketing and strategic communications. Her recent focus has been on expanding the OUR HABITAS portfolio across the Middle East and Africa, with new properties in destinations like Qatar, Saudi Arabia, and Morocco.

She has a proven track record of launching and establishing luxury hotels, including The Abu Dhabi EDITION.

Personality Overview

Strategic Planner

Risk-Accepting

Deliberate Doer

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Boutique Hospitality
As Head of Marketing for OUR HABITAS, she is a key figure in the experience-led, boutique luxury hospitality sector, driving growth for the unique brand.
Destination Marketing
Her role is centered on promoting unique travel destinations across the Middle East & Africa, including AlUla, Namibia, and Morocco, building brands tied to location.
Brand Storytelling
Her focus on creating “meaningful connections between brands and audiences” highlights her expertise in building compelling brand narratives in the lifestyle and travel space.

Media Appearances

Annie has no verified media appearances

Work History

2-2022 - 1-2025
Head of Marketing, Middle East & Africa at OUR HABITAS
3-2020 - 2-2022
Director Marketing Communications at EDITION
9-2017 - 3-2020
Managing Director at Q Communications
6-2016 - 9-2017
PR & Communications Manager at Marriott International
5-2016
Senior Account Manager at TOH PR

Education

Annie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 8 Location : London Area, United Kingdom Job Level : N/A Designation : Head of Marketing, Middle East & Africa at OUR HABITAS
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Insights For Selling To Annie

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Annie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Annie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Annie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Annie

Personality Compatibility


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