Annika Bassi

Balancer
DISC Type : S

Director - GTM & Leadership Recruitment at Alex Partners

London, England, United Kingdom

Overview

Annika Bassi is a Director at Alex Partners with over 13 years of experience in recruitment for high-growth SaaS and technology companies. Specializing in GTM and leadership roles across EMEA, she holds a Law LLB (Hons) degree. Colleagues and clients describe her as professional, knowledgeable, honest, and transparent.

Annika won four Presidents Club awards during her tenure at Stott and May.

Personality Overview

Good Listener

Slow To Decisions

Risk-Averse

They like following the process even if it takes time to reach any conclusion.  They are courteous and respectful but practical. They are comfortable taking long term decisions.

Topics They Care About

Go-to-Market Strategy
Her core expertise involves building and scaling commercial, GTM, and leadership teams for high-growth technology companies across the EMEA region.
Scaling Tech Companies
She has extensive experience partnering with Private Equity-backed and high-growth SaaS businesses to place key leadership hires and build successful teams.
Leadership Development
She shares content focused on leadership advice, such as key insights on transformation for an AI-driven future and wisdom from inspiring female leaders.

Media Appearances

Annika has no verified media appearances

Work History

9-2021
Director - GTM & Leadership Recruitment at Alex Partners
1-2019 - 8-2021
Business Manager at Stott and May
9-2017 - 12-2018
Executive Consultant at Stott and May
12-2016 - 8-2017
Senior Consultant at Stott and May

Education

2009 - 2012
Law LLB (Hons) degree from City St George’s, University of London
2004 - 2008
Education details unavailable from Beauchamp College

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director - GTM & Leadership Recruitment at Alex Partners
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Insights For Selling To Annika

During A Call Or A Meeting

DO's

  • Share information about the process and how it would address all concerns
  • Actively address their concerns around change, risk, and acceptance by users
  • Unless they are the decision maker, bring other stakeholders into the process early

DONT's

  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Ensure that you don’t seem disinterested when speaking to them
  • Don’t brush off their concerns, their comfort with you will go down

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annika is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Annika

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Annika move?

  • They can be some of the slowest decision makers.
  • Can Annika take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Annika

Personality Compatibility


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