Anshul Srivastava

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DISC Type : DC

Country Manager India at SMART Technologies

New Delhi, Delhi, India

Overview

Anshul Srivastava is the Country Manager for SMART Technologies in India, specializing in building brands and driving business growth from the ground up. He has extensive experience in P&L management, strategic alliances, and channel development. People who have worked with him describe him as a hardworking, sincere, and optimistic leader.

Outside of his career in education technology, Anshul identifies as a "Farmer by Choice." This reflects a significant personal passion and a core part of his identity beyond the corporate world, highlighting a connection to agriculture and the land.

Unique fact: He is an education technology leader who is also passionately a self-described farmer.

Personality Overview

Fast But Analytical

ROI Driven

Thorough Evaluator

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They respond better to strong and respectful interactions.

Topics They Care About

Education Transformation
Identifies as an "Education Transformation Evangelist" and focuses on empowering schools to adopt technology for future growth, a consistent theme throughout his career in Ed-Tech.
Inclusive Classrooms
He has recently shared articles on the growing need for inclusive classroom design, accessible technology, and improving teacher preparedness to support all students.
Go-to-Market Strategy
Has a strong track record of establishing full business operations and developing robust channel networks for international brands entering the Indian market.

Media Appearances

SMART Technologies Reinforces Teacher‑Centric AI Approach in India; Highlights Role of Lumio in Classrooms. Featured in CxOToday

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Expanding into new markets with local partnerships in India. Featured in SMART Technologies (Official Newsroom)

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SMART Technologies Launches in India with Transformative Interactive Displays for Education. Featured in Business Standard (Press Release)

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Work History

9-2025
Country Manager India at SMART Technologies
12-2022 - 8-2025
Director at EP Asia India
3-2019 - 10-2022
Management team - India at Juana Technologies Private Limited
1-2015 - 3-2018
Head Of Sales at Sabse Technologies Inc.
3-2007 - 2-2018
Head Sales & Marketing at Arzoo.com (Sabeer Bhatia Group)

Education

2002 - 2004
PGDBM from WLC London
1985 - 1996
ICSE from St. Patricks Higher Secondary School Asansol

More Information

Social Presence :

Prographics :

Exp : 20 Location : New Delhi, Delhi, India Job Level : Middle Designation : Country Manager India at SMART Technologies
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Insights For Selling To Anshul

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anshul is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anshul

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Anshul move?

  • If convinced, they can reach decisions quite fast.
  • Can Anshul take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Anshul

Personality Compatibility


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