Anthony Fields

Critic
DISC Type : C

Group Head of Data Operations at Apex Group Ltd

Milton Keynes, England, United Kingdom

Overview

Anthony Fields is the Group Head of Data Operations at Apex Group Ltd, bringing extensive experience in data architecture and engineering. He holds certifications in Power BI and Hadoop, underscoring his expertise in data visualization and big data processing. He studied Information Technology with Business Studies at Canterbury Christ Church University.

After spending nearly two decades with Frasers Group (formerly Sportsdirect. com), Anthony transitioned to senior data-focused roles.

Personality Overview

ROI Driven

Critic

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Data Operations
As the current Group Head of Data Operations, he is responsible for overseeing and managing the company's data functions at a senior level.
Data Architecture
Previously worked as a Data Architect at Sanne, indicating a strong background in designing and building complex data systems.
Big Data Technology
Holds a certification in "Processing Big Data with Hadoop in Azure HDInsight, " showing specific expertise in handling large-scale datasets.

Media Appearances

Anthony has no verified media appearances

Work History

1-2023
Group Head of Data Operations at Apex Group Ltd
7-2022 - 1-2023
Data Architect at Sanne
1-2022 - 1-2023
Consulting Data Engineer at Sanne
8-2019 - 1-2022
Data Engineer at Sportsdirect.com
7-2002 - 12-2021
Sql Server DBA at Sportsdirect.com

Education

1998 - 2001
Information Technology with Business Studies from Canterbury Christ Church University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Milton Keynes, England, United Kingdom Job Level : Mid-senior Designation : Group Head of Data Operations at Apex Group Ltd
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Anthony

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anthony take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anthony

Personality Compatibility


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