Anthony Howell

Wildcard
DISC Type : sci

Group Sales Director at Penta Consulting

London, England, United Kingdom

Overview

Anthony Howell is the Group Sales Director at Penta Consulting, a leading provider of technology talent solutions. With a long tenure at the company, he has progressed through multiple sales leadership roles. Colleagues and clients describe him as a professional, pragmatic, and trustworthy negotiator with deep experience.

Before his career in technology, Anthony was a menswear buyer in the high-fashion industry. He worked directly with major fashion houses including Hugo Boss, Armani, and Paul Smith, demonstrating a keen eye for luxury apparel and design.

Unique fact: He made a significant career transition from the world of luxury fashion buying to leading sales for a global technology consulting firm.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Global Business
His work involves extensive travel and building relationships, with recent trips to reconnect with clients and teams in Qatar and Johannesburg.
Team Recognition
Frequently posts about being proud of his team's efforts and celebrating their nominations and wins at industry events like the Recruiter Awards.
Technology Talent
As a leader at a top tech resourcing firm, he focuses on providing clients with talent in AI, cloud computing, cybersecurity, and data analytics.

Media Appearances

Anthony has no verified media appearances

Work History

4-2023
Group Sales Director at Penta Consulting
4-2021 - 4-2023
Director New Business at Penta Consulting
3-2019 - 4-2021
Head Of Hybrid Infrastructure at Penta Consulting
2-2000 - 7-2005
Fashion Menswear Buyer at Robert Fuller

Education

Education details unavailable from Carshalton High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Group Sales Director at Penta Consulting
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anthony

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Anthony take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Anthony

Personality Compatibility


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