Anthony Lim

Commander
DISC Type : D

Director 2nd brands: OiSTER & Flexii at OiSTER

Copenhagen, Capital Region of Denmark, Denmark

Overview

Anthony Lim is an accomplished commercial director who recently led the OiSTER and Flexii brands at HI3G, where he held full responsibility for P&L, strategy, sales, and marketing. A Copenhagen Business School graduate, colleagues describe him as inspiring, collaborative, and a modern, human-centric leader adept at building trust-based, high-performing teams.

He has a keen focus on digital-first, cost-effective business models designed to challenge established markets. He has successfully positioned brands as offering the "Best in price" while achieving top scores for brand image and product quality.

Interesting fact: Anthony was named to the M-List, a distinction recognizing the top 200 marketing professionals in Denmark.

Personality Overview

Risk-Taker

Very Quick

Decisive

They take a lot of pride in personal achievements.  They are not always relationship oriented. They like to move fast and expect the same from others.

Topics They Care About

Digital-First Brands
He led OiSTER, a 100% digital mobile operator, focusing on challenging the market with simple, transparent, and cost-effective products.
Empathetic Leadership
Recommendations consistently praise his ability to foster inspiring, collaborative, and high-performing work cultures built on trust and direct involvement with his team.
Brand Positioning
He was directly responsible for strategy and marketing to position OiSTER as "Best in price" and successfully achieved top industry rankings for brand image.

Media Appearances

Anthony has no verified media appearances

Work History

3-2023
Director 2nd brands: OiSTER & Flexii at OiSTER
12-2021 - 3-2023
Director at OiSTER
9-2020 - 12-2021
Chief Commercial Officer at OiSTER
5-2020
CEO at AL Marketing
5-2020 - 7-2024
Salgsagent at PlusClub

Education

2006 - 2006
Masterclass from IAA
1996 - 2000
Graduate Diploma in Business Administration from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director 2nd brands: OiSTER & Flexii at OiSTER
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anthony

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Anthony take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Anthony

Personality Compatibility


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