Anthony Lim in

Anthony Lim

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Director 2nd brands: OiSTER & Flexii at OiSTER
📍 Copenhagen, Capital Region of Denmark, Denmark

Anthony Lim is an accomplished commercial director who recently led the OiSTER and Flexii brands at HI3G, where he held full responsibility for P&L, strategy, sales, and marketing. A Copenhagen Business School graduate, colleagues describe him as inspiring, collaborative, and a modern, human-centric leader adept at building trust-based, high-performing teams.

He has a keen focus on digital-first, cost-effective business models designed to challenge established markets. He has successfully positioned brands as offering the "Best in price" while achieving top scores for brand image and product quality.

Interesting fact: Anthony was named to the M-List, a distinction recognizing the top 200 marketing professionals in Denmark.

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Experience
27 Years
Current Role
Director 2nd brands: OiSTER & Flexii
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Anthony shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Anthony cares about

Digital-First Brands
He led OiSTER, a 100% digital mobile operator, focusing on challenging the market with simple, transparent, and cost-effective products.
Empathetic Leadership
Recommendations consistently praise his ability to foster inspiring, collaborative, and high-performing work cultures built on trust and direct involvement with his team.
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Career

Work history

3-2023
Director 2nd brands: OiSTER & Flexii
OiSTER
12-2021 - 3-2023
Director
OiSTER
9-2020 - 12-2021
Chief Commercial Officer
OiSTER
5-2020
CEO
AL Marketing
5-2020 - 7-2024
Salgsagent
PlusClub
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2006
Masterclass
IAA
1996 - 2000
Graduate Diploma in Business Administration
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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