Anthony Mahon

Energizer
DISC Type : I

Head Of Global Member Marketing at HUGO BOSS

United Kingdom

Overview

Anthony Mahon is the Head of Global Member Marketing at HUGO BOSS, bringing 14 years of experience in creating integrated marketing plans for global brands. He focuses on building strategies that drive brand loyalty and business growth. Colleagues describe him as being creative and personable, with a talent for developing teams.

Outside of his professional life, Anthony is deeply involved in rugby as a volunteer. He serves as the Sponsorships Lead and First Team Coach for Guisborough Rugby Club, demonstrating a clear passion for supporting and growing the sport at a community level. He also previously held a volunteer role at a rugby club overseas.

Unique fact: Anthony has authored articles on fan engagement and satisfaction in professional football, published in fcbusiness magazine.

Personality Overview

Imaginative

Informal

Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Global Member Marketing
Leads the global member marketing strategy at HUGO BOSS, focusing on building and retaining brand loyalty across all consumer touch-points.
Web3 in Loyalty
He is actively building a membership program at HUGO BOSS that is fully enabled by Web3, NFTs, and blockchain technology.
Community Rugby
Volunteers as a Sponsorships Lead and First Team Coach for his local club, Guisborough Rugby Club, actively seeking support for its teams.

Media Appearances

Anthony has no verified media appearances

Work History

6-2025
Head Of Global Member Marketing at HUGO BOSS
12-2023 - 6-2025
Head Of Global Marketing Operations at HUGO BOSS
6-2025
Sponsorships Lead at Guisborough Rugby Club
1-2025
First Team Coach at Guisborough Rugby Club
6-2021 - 6-2024
Team Operations Manager at Rugby Club 't Gooi

Education

2009 - 2011
BA (Hons) from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Head Of Global Member Marketing at HUGO BOSS
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Anthony

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Anthony take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Anthony

Personality Compatibility


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