Vicky Cannon

Observer
DISC Type : ci

UK Sales and Marketing Director at ITL - Intelligent Label Solutions

London Area, United Kingdom

Overview

Vicky Cannon serves as the UK Sales and Marketing Director for ITL - Intelligent Label Solutions, bringing extensive experience from roles at Trimco Group and Avery. She is a dedicated leader within the apparel branding and labeling sector, committed to driving sales and marketing strategies across the UK.

She is a passionate advocate for improving the apparel supply chain, focusing on transparency and equity. Vicky champions emerging talent and is inspired by creativity, diverse thinking, and innovations that are driven by empathy and a deep understanding of the challenges others face.

She has served as a judge for the Fashanne Awards, supporting and evaluating the next generation of creative talent.

Personality Overview

Assertive

Value Driven

Curious

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Ethical Supply Chains
Advocates for solutions that create transparency and equity in the apparel supply chain for producers and end-users.
Emerging Fashion Talent
Actively supports and judges student entries for the Fashanne Awards, showing a passion for nurturing creativity and new ideas.
Empathy-driven Innovation
Believes impactful solutions emerge when people take the time to truly understand the challenges others face.

Media Appearances

Vicky has no verified media appearances

Work History

8-2024
UK Sales and Marketing Director at ITL - Intelligent Label Solutions
3-2023 - 8-2024
Account Director at ITL - Intelligent Label Solutions
10-2005 - 3-2023
Sales Manager at Trimco Group
Global Account Manager at Avery
7-1998 - 6-2003
Account Manager at Braitrim

Education

Education details unavailable from Queensmead School

More Information

Social Presence :

Prographics :

Exp : 25 Location : London Area, United Kingdom Job Level : Mid-senior Designation : UK Sales and Marketing Director at ITL - Intelligent Label Solutions
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Insights For Selling To Vicky

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vicky is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Vicky

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Vicky move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Vicky take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Vicky

Personality Compatibility


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