Nathan S.

Galvanizer
DISC Type : Id

Vice President Global Marketing Engagement & Media at HUGO BOSS

United Kingdom

Overview

Nathan is the VP of Global Marketing Engagement & Media at HUGO BOSS, specializing in data-driven, omni-channel marketing. With an MSc from Cranfield School of Management, he has a proven track record of driving commercial value through innovative consumer engagement and loyalty programs. Colleagues describe him as a seasoned, strategic, and knowledgeable leader.

Outside of work, Nathan is actively involved in his community. He volunteers to secure sponsorships for his local team, Guisborough Rugby Club. He also supports youth development initiatives like the Alpine Run Project, which mentors young people through challenging experiences.

He is pioneering customer loyalty at HUGO BOSS by launching a new membership program enabled by Web3, NFTs, and blockchain technology.

Personality Overview

Trusting

Self-Assured

Pragmatic

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They respond better to a combination of speed and relationship.

Topics They Care About

Consumer Loyalty
A core focus throughout his career, from leading Tommy Hilfiger's global membership program to pioneering HUGO BOSS's new Web3-enabled loyalty initiatives.
Data-Driven Engagement
Specializes in using behavioral and predictive data modeling to personalize user engagement and drive incremental conversions across the full marketing funnel.
Web3 & NFTs
Actively building and hiring for HUGO BOSS's new membership program, which is fully enabled by Web3, NFTs, and blockchain technology.

Media Appearances

Nathan has no verified media appearances

Work History

6-2025
Vice President Global Marketing Engagement & Media at HUGO BOSS
5-2024 - 6-2025
Vice President, Global Consumer Journey at HUGO BOSS
3-2024 - 4-2024
Marketing & Digital Consulting at HUGO BOSS
9-2021 - 9-2023
Vice President, Global Membership & Consumer Loyalty - Tommy Hilfiger / Europe CRM - Calvin Klein at PVH Corp.
8-2018 - 8-2021
Senior Director, Personalization & Loyalty - Europe , Tommy Hilfiger / Calvin Klein at PVH Corp.

Education

2005 - 2006
Master of Science (MSc) from Cranfield School of Management

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Senior Designation : Vice President Global Marketing Engagement & Media at HUGO BOSS
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Insights For Selling To Nathan

During A Call Or A Meeting

DO's

  • You might need to keep the conversation on track, they tend to slide off-topic
  • Focus on building a relationship, it can play a key role in their decision making
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t rely too much on what they promise, make your own deductions
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nathan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Nathan

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Nathan move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Nathan take some risk or not?

  • They can take risks if necessary.

You And Nathan

Personality Compatibility


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