Nathan is the VP of Global Marketing Engagement & Media at HUGO BOSS, specializing in data-driven, omni-channel marketing. With an MSc from Cranfield School of Management, he has a proven track record of driving commercial value through innovative consumer engagement and loyalty programs. Colleagues describe him as a seasoned, strategic, and knowledgeable leader.
Outside of work, Nathan is actively involved in his community. He volunteers to secure sponsorships for his local team, Guisborough Rugby Club. He also supports youth development initiatives like the Alpine Run Project, which mentors young people through challenging experiences.
He is pioneering customer loyalty at HUGO BOSS by launching a new membership program enabled by Web3, NFTs, and blockchain technology.
Read the full overview →They are more likely to be open to unproven but exciting technologies. They like to keep things under control. They respond better to a combination of speed and relationship.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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