Hayley Solomon

Questioner
DISC Type : c

Group Brand, Marketing & Insights Director at ITL - Intelligent Label Solutions

London, England, United Kingdom

Overview

Hayley Solomon is a London-based marketing leader championing ethical business practices and sustainable growth. As Group Brand, Marketing & Insights Director at ITL, she leverages her unique background, including a BA in Retail Design from the University of the Arts London and an MSc in Corporate Responsibility & Sustainability, to drive transformative brand initiatives balancing commercial success and responsibility.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sustainable Growth
Her role and MSc focus on balancing commercial success with responsible business practices, and she has hosted webinars on sustainability topics like Digital Product Passports.
Apparel Supply Chain
Advocates for solutions that create transparency and equity in the apparel supply chain, from producer to end-user and back again.
Purpose-Driven Brands
Believes in creating innovative, intelligent, and sustainable ways to connect brands with consumers, seeing it as an achievable mission with actionable results.

Media Appearances

Hayley Solomon, ITL - Intelligent Label Solutions: Commercial .... Featured in YouTube

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Work History

1-2023
Group Brand, Marketing & Insights Director at ITL - Intelligent Label Solutions
3-2018 - 1-2023
Account Director, UK at ITL - Intelligent Label Solutions
11-2013 - 3-2018
Strategic Account Manager at Checkpoint Systems
5-2012 - 10-2013
Business Development Manager at ITL - Intelligent Label Solutions
5-2005 - 5-2012
Key Account Manager at Avery Dennison

Education

10-2021 - 10-2023
Master of Science - MS from Birkbeck Faculty of Business and Law
BA (hons) from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Group Brand, Marketing & Insights Director at ITL - Intelligent Label Solutions
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Insights For Selling To Hayley

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hayley is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Hayley

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hayley move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Hayley take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Hayley

Personality Compatibility


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