Anthony Rivera

Energizer
DISC Type : I

Chief Operating Officer at Brevard Zoo

Melbourne, Florida, United States

Overview

Anthony Rivera is a seasoned senior leader with over 30 years of experience operating major attractions. As COO of Brevard Zoo, he drives strategic planning and operational excellence. His career includes leadership roles at Clearwater Marine Aquarium, Georgia Aquarium, and Top of the Rock Observation Deck. He attended Baruch College.

Anthony demonstrates a deep passion for the mission of zoos and aquariums, viewing them as vital resources for conservation, education, and inspiration. His professional engagement extends to serving on the trends committee for the Association of Zoos and Aquariums (AZA), reflecting a personal commitment to advancing the industry.

Unique fact: He led the initiative for the Georgia Aquarium to become the worlds first Certified Autism Center, making the guest experience more inclusive.

Personality Overview

Imaginative

Believer

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Guest Experience
A core focus throughout his career, from VP of Guest Experience at Georgia Aquarium to implementing new technology and enhancing visitor journeys at multiple high-profile attractions.
Animal Conservation
His work involves direct oversight of conservation and rehabilitation efforts, including a new manatee care center at Clearwater and black bear rehab at Brevard Zoo.
Strategic Growth
He has been tasked with developing and implementing long-term master plans for expansion and revenue growth at both Clearwater Marine Aquarium and the East Coast Zoological Foundation.

Media Appearances

Anthony has no verified media appearances

Work History

2-2025
Chief Operating Officer at Brevard Zoo
2-2023 - 3-2025
Chief Operating Officer at Clearwater Marine Aquarium
12-2020 - 3-2023
Senior Vice President of Operations and Hospitality at Georgia Aquarium
4-2016 - 12-2020
VIce President of Guest Experience and Hospitality at Georgia Aquarium
12-2012 - 4-2016
Director Of Operations at Top of the Rock Observation Deck

Education

Education details unavailable from Baruch College

More Information

Social Presence :

Prographics :

Exp : 24 Location : Melbourne, Florida, United States Job Level : Leadership Designation : Chief Operating Officer at Brevard Zoo
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Anthony

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Anthony take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Anthony

Personality Compatibility


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