Anthony Snape

Critic
DISC Type : C

Deputy Director of Digital Technologies at Nottingham Trent University

Stoke-On-Trent, England, United Kingdom

Overview

Anthony is a transformational technology leader, currently serving as the Deputy Director of Digital Technologies at Nottingham Trent University. His career is focused on leveraging digital solutions to improve lives and communities, with significant experience in healthcare and e-commerce. He holds a degree in Management Science from Swansea University.

Based on his professional focus, he appears deeply committed to purpose-driven work that benefits society. He frequently highlights the importance of having a "great team" and fostering a positive organizational culture, suggesting he is a collaborative and people-oriented leader.

Unique fact: He received a Customer Service Excellence Award for safeguarding NHS systems during the Wannacry cyber-attack, ensuring the continued supply of blood and organs.

Personality Overview

ROI Driven

Precise

Objective Thinker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Digital Transformation
Describes himself as a "transformational CTO" and has led major digital service and technology migration projects at the NHS and Care Quality Commission.
Technology for Good
His stated mission is to improve "lives, communities and our planet" through digital technologies, a theme consistent across his recent roles.
Higher Education Tech
His current role is focused on creating the "University of the future" at Nottingham Trent, and he is actively recruiting specialists in higher education applications.

Media Appearances

Anthony has no verified media appearances

Work History

8-2025
Deputy Director of Digital Technologies at Nottingham Trent University
6-2021 - 8-2025
Director of Technology at Care Quality Commission
2-2019 - 6-2021
IT Director at iForce Limited
1-2018 - 2-2019
Programme Director at NHS Blood and Transplant
3-2015 - 1-2018
Assistant Director IT Service & Operations at NHS Blood and Transplant

Education

1996 - 1999
Management Science from Swansea University / Prifysgol Abertawe
1994 - 1996
French from City of Stoke-on-Trent Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 26 Location : Stoke-On-Trent, England, United Kingdom Job Level : Mid-senior Designation : Deputy Director of Digital Technologies at Nottingham Trent University
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Anthony

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anthony take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anthony

Personality Compatibility


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