Donna Empson

Examiner
DISC Type : cs

Lecturer at Nottingham Trent University

Aston-On-Trent, England, United Kingdom

Overview

Donna Empson is a Lecturer in Food Science and Technology at Nottingham Trent University, specializing in product development and innovation. Drawing on her past experience at Boots UK, she now leads the Product Innovation module, guiding final-year students in creating and presenting new food products to industry experts.

She is a key advocate for student participation in the Ecotrophelia UK competition, which challenges students to create eco-innovative and sustainable food products.

Personality Overview

Process Oriented

Late Adopter

Tough To Convince

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Food Product Innovation
Her specialty is product development; she previously took products from concept to launch at Boots UK and now leads the Product Innovation module at NTU.
Student Mentorship
Expresses great pride in her students' achievements and facilitates invaluable real-world learning experiences by connecting them with industry professionals.
Sustainable Food
Champions the Ecotrophelia competition, emphasizing that sustainability is a necessity in food production for the next generation of food experts.

Media Appearances

Academic Team – Sustainable Futures (Nottingham Trent University). Featured in Nottingham Trent University – Sustainable Futures website

See Now

Work History

10-2021
Lecturer at Nottingham Trent University
1-1998 - 10-2021
Technical Development Project Manager at Boots UK

Education

Donna has no verified education history

More Information

Social Presence :

Prographics :

Exp : 28 Location : Aston-On-Trent, England, United Kingdom Job Level : N/A Designation : Lecturer at Nottingham Trent University
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Insights For Selling To Donna

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Donna is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Donna

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Donna move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Donna take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Donna

Personality Compatibility


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