Anthony Tracey

Enthusiast
DISC Type : i

Digital Director at Hywel Dda University Health Board

Tenby, Wales, United Kingdom

Overview

As Director of Digital at Hywel Dda University Health Board, Anthony Tracey leads the organizations digital strategy and transformation agenda. He focuses on enhancing healthcare delivery through technology and data science, leveraging his Business Studies degree from Swansea University. He has a history of career progression within the health board, from informatics to his current directorship.

Beyond his primary role, Anthony also serves as Chair of the Directors of Digital in Wales, working closely with the Welsh Government to shape the national digital health and care agenda.

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Healthcare Transformation
He leads Hywel Dda's digital strategy, implementing solutions like electronic prescribing and AI to improve patient safety and create digitally-connected pathways.
AI in Healthcare
He is a member of the Welsh Government's Strategic AI Advisory Group and speaks on how responsible AI deployment can transform healthcare delivery.
Digital Inclusion
He is passionate about ensuring that new digital health tools and services are accessible to all staff and patients, promoting equitable access across the community.

Media Appearances

Director of Digital, Hywel Dda University Health Board – Speaker Profile. Featured in Convenzis

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Work History

8-2021
Digital Director at Hywel Dda University Health Board
5-2013 - 8-2021
Assistant Director of Informatics at Hywel Dda University Health Board
1-2010 - 5-2013
Head Of Information Services at Hywel Dda University Health Board

Education

1992 - 1996
BA (hons) Business Studies from Swansea University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Tenby, Wales, United Kingdom Job Level : Mid-senior Designation : Digital Director at Hywel Dda University Health Board
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Anthony

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Anthony take some risk or not?

  • They can take some low-probability risks if needed.

You And Anthony

Personality Compatibility


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