Antoine Khouzami in

Antoine Khouzami

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President and Managing Director at Be Keen (London, United Kingdom)
📍 United Kingdom

Antoine Khouzami is the President and Managing Director of Be Keen, a company he co-founded to develop niche luxury perfume brands in the global travel retail market. With an MBA from HEC Paris, his previous experience includes senior management roles at Godiva and LVMH Fragrance Brands. Colleagues describe him as a strategic, results-oriented, and entrepreneurial leader.

He is passionate about artistic perfumery and building brands that tell authentic stories. He emphasizes creating a strong company culture built on excellence and passion, viewing his multicultural team as a core strength. His work often blends with pleasure during international business trips where he strengthens partnerships.

His companys journey in travel retail began over a decade ago with a single daring team at Antalya International Airport.

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Experience
30 Years
Current Role
President and Managing Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Antoine cares about

Niche Perfumery
Co-founded Be Keen to champion unique, artistic fragrance brands, believing travelers are seeking premium products with character and personality.
Travel Retail Strategy
Leverages his extensive experience from LVMH and Godiva to navigate the complexities of the travel retail channel, which he views as a key growth driver.
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Career

Work history

1-2012
President and Managing Director
Be Keen (London, United Kingdom)
4-2011 - 12-2011
General Manager & Vice President Global Travel Retail and EMEA Wholesale
Godiva Chocolatier (London, United Kingdom)
2-2010 - 12-2010
Worldwide Travel Retail Director
LVMH Fragrance Brands (Levallois-Perret, France) - LVMH Group
9-2005 - 1-2010
Europe Director
Parfums Givenchy (Levallois-Perret, France) - LVMH Group
4-2003 - 8-2005
Europe Director - European Local Markets - Subsidiaries & Export
Parfums Givenchy (Levallois-Perret, France) - LVMH Group
In the press

Media appearances

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Education
1999 - 2000
Master of Business Administration (MBA)
HEC Paris
1990 - 1994
Master’s in Business and Marketing
ICD
Social presence
in
Behavioral profile

DISC profile (public)

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