Antonia B.

Commander
DISC Type : D

Chief Customer Officer at Southern Water

London, England, United Kingdom

Overview

Antonia is the Chief Customer Officer at Southern Water, a commercial business leader with over 20 years of experience across technology and service sectors at companies like BT. People who have worked with her describe her as passionate, energetic, and an excellent coach. She holds a CIM Leadership Diploma.

Outside of her extensive career, Antonia values her family life, having previously planned a career break to travel and focus on being a mother. This highlights her ability to balance a demanding professional life with personal commitments and well-being.

Unique fact: A highlight of her career was leading the design, build, and successful go-to-market strategy for Skys Now TV service.

Personality Overview

Impact-Driven

Risk-Taker

Strong-Willed

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Customer Advocacy
As Chief Customer Officer, she champions customer needs, establishing independent scrutiny panels and leading public engagement events to improve service and transparency.
Digital Transformation
Leads initiatives to modernize customer-facing technology, such as the rollout of an advanced water meter upgrade program to empower customers with better consumption data.
Infrastructure Investment
Publicly discusses and explains significant company investments into the water network, including reservoirs and pipelines, to build customer understanding and trust.

Media Appearances

Antonia has no verified media appearances

Work History

9-2024
Chief Customer Officer at Southern Water
7-2023 - 8-2024
Health and well-being at Career Break
4-2019 - 7-2023
Brand, Marketing and Commercial Operations Director, Global at BT
12-2017 - 4-2019
Marketing & Digital Director, Enterprise at BT
2-2013 - 12-2017
General Manager, TV & Sport Product at BT

Education

1995 - 1997
BSc Maths & Computer Science (incomplete) from University of Bristol
1993 - 1995
Education details unavailable from Putney High School

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Customer Officer at Southern Water
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Insights For Selling To Antonia

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antonia is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Antonia

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Antonia move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Antonia take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Antonia

Personality Compatibility


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