Antonina Surovitckaia

Critic
DISC Type : C

Co-founder Vi-PRO at VI-PRO™ | PROFESSIONAL HYGIENE PAPER

London Area, United Kingdom

Overview

Antonina Surovitckaia is a marketing director and entrepreneur with over 15 years of experience. Holding an MBA, she specializes in marketing strategy and has successfully launched five new brands across different markets. Her career highlights include managing marketing for Eastern Europe & Russia at Kimberly-Clark.

She is a co-founder of three distinct ventures: VI-PRO™, a professional hygiene paper company; SILEX TEST; and DTS Protect™.

Personality Overview

Information Seeker

Precise

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

New Brand Launches
Has extensive experience in this area, having successfully launched five new brands in various markets.
Entrepreneurship
Demonstrates a strong entrepreneurial drive by co-founding three separate companies: Vi-PRO, SILEX TEST, and DTS Protect.
Marketing Strategy
A core expertise is developing and executing marketing strategies, backed by over 15 years of experience.

Media Appearances

Antonina has no verified media appearances

Work History

5-2023
Co-founder Vi-PRO at VI-PRO™ | PROFESSIONAL HYGIENE PAPER
9-2022
Co-Founder at SILEX TEST
1-2020
Director of Marketing and Operations at DTS Trading Inc. Ltd.
1-2020
Co-Founder DTS Protect at DTS Protect™
9-2018 - 1-2020
Marketing Manager (Eastern Europe & Russia) at Kimberly-Clark Professional

Education

2016 - 2017
Master's degree with Merit from GCU London
2011 - 2012
Master of Business Administration - MBA from The Open University Business School

More Information

Social Presence :

Prographics :

Exp : 7 Location : London Area, United Kingdom Job Level : Leadership Designation : Co-founder Vi-PRO at VI-PRO™ | PROFESSIONAL HYGIENE PAPER
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Insights For Selling To Antonina

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antonina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Antonina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Antonina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Antonina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Antonina

Personality Compatibility


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