Antonio Pérez García

Examiner
DISC Type : sc

Marketing Leader LatAm at LIXIL

Naucalpan de Juárez, México, Mexico

Overview

Antonio is a senior marketing leader with over 15 years of experience building global brands in the medical device and consumer goods sectors across Latin America. His career includes leadership roles at LIXIL, Align Technology, and Philips. He is a graduate of the Universidad Nacional Autónoma de México.

He has a proven ability to build new ventures from the ground up, having developed and launched entire product categories from scratch.

Personality Overview

Overcautious

Late Adopter

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Global Brand Building
He has extensive experience leading and developing strong global brands, such as Philips and Invisalign, to deliver profitable results in Latin American markets.
Medical Device Marketing
Possesses deep expertise in the medical device sector from marketing leadership roles at Align Technology, Straumann, and Sunstar Americas.
Latin American Markets
His career focus has been on driving growth and leading marketing strategy for Mexico, Central, and South America for multinational corporations.

Media Appearances

Antonio has no verified media appearances

Work History

9-2023
Marketing Leader LatAm at LIXIL
2-2020 - 8-2023
Sr. Marketing Manager at Align Technology
3-2017 - 1-2020
Marketing Manager at Philips
1-2014 - 3-2017
Professional Coordinator and Sales Manager at Sunstar Americas, Inc.
11-2011 - 12-2013
Regional Sales Manager at Straumann

Education

1998 - 2004
Licenciatura from Universidad Nacional Autónoma de México
Digital Marketing from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 13 Location : Naucalpan de Juárez, México, Mexico Job Level : Mid-senior Designation : Marketing Leader LatAm at LIXIL
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Insights For Selling To Antonio

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antonio is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Antonio

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Antonio move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Antonio take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Antonio

Personality Compatibility


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