Anu .

Evaluator
DISC Type : cds

Social Media Executive at ZiWorks

Mathura, Uttar Pradesh, India

Overview

Anu is a freelance Social Media Manager specializing in strategy for D2C brands. Drawing on her experience from roles at ZiWorks and anurani. co, she focuses on content marketing and engagement to foster business growth. Her colleagues describe her as dedicated, organized, and a fast learner.

Anu maintains a candid and authentic online presence, openly sharing her opinions and experiences, including the challenges of freelance life like burnout. She is passionate about community building and actively engages with professional resources like Social Media Examiner to stay current on digital marketing trends.

Her professional headline is unconventionally self-aware: "Ooopps! ! You jumped into shit-posts".

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

D2C Brand Growth
Her freelance work focuses on managing social media and developing growth strategies specifically for Direct-to-Consumer brands.
Social Media Strategy
A core part of her professional experience involves creating social media, content marketing, and engagement strategies for businesses.
Community Building
Praised for her strong understanding of community building, a skill she considers fundamental to her own success.

Media Appearances

Anu has no verified media appearances

Work History

1-2026
Social Media Executive at ZiWorks
5-2020
Social Media Manager at anurani.co

Education

2013 - 2016
Bachelor of Commerce - BCom from Dr. B. R. Ambedkar University, Agra
Bachelor of Laws - LLB from Dr. B. R. Ambedkar University, Agra

More Information

Social Presence :

Prographics :

Exp : 5 Location : Mathura, Uttar Pradesh, India Job Level : Junior Designation : Social Media Executive at ZiWorks
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Insights For Selling To Anu

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anu is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anu

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anu move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anu take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anu

Personality Compatibility


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