Anup Rau

Critic
DISC Type : C

Managing Director & CEO at Generali Central Insurance

Mumbai, Maharashtra, India

Overview

Anup Rau is the Managing Director & CEO of Generali Central Insurance, leveraging extensive leadership experience from his prior CEO roles at Edelweiss General Insurance and Reliance Nippon Life Insurance. An alumnus of the University of Mumbai (MBA), he is a veteran leader focused on driving growth and creating holistic value in the insurance sector.

Outside of his corporate role, Anup is a keen writer and storyteller. He frequently shares personal essays and reflections on topics ranging from his extensive travel experiences to philosophical musings on success and identity. His diverse upbringing and career across India often form the backdrop of his narratives.

Unique fact: Due to his pan-India upbringing and career, he finds it a complex question to answer when asked, “So… where are you from? ”

Personality Overview

Precise

Information Seeker

ROI Driven

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Stakeholder Value
Believes exceptional businesses must deliver meaningful value not just to shareholders and customers, but also to partners and employees, completing the "full quadrant. "
Leadership Philosophy
Often reflects on the nature of success and leadership in his writings, exploring what truly makes a person or a business successful beyond profits.
Digital Transformation
As a leader in the insurance industry, he is focused on leveraging technology to simplify products and enhance the customer experience. [Predicted]

Media Appearances

Inside Generali Central Insurance with MD & CEO Anup Rau. Featured in YouTube

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Anup Rau, CEO of Generali Central Insurance Explains. Featured in YouTube

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Anup Rau - Managing Director and Chief Executive Officer. Featured in Generali Central Insurance – Official Website

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Work History

5-2019
Managing Director & CEO at Generali Central Insurance
6-2023
Board Member at IICCI - The Indo-Italian Chamber of Commerce and Industry
3-2022 - 7-2025
Board Member at Generali Central Life Insurance
11-2016 - 5-2019
Chief Executive Officer at Edelweiss General Insurance Company Limited
12-2012 - 11-2016
Chief Executive Officer at Reliance Nippon Life Insurance

Education

1996 - 1998
Master of Business Administration (MBA) from University of Mumbai
1992 - 1995
Economics ( Honours) from University of Delhi (DU)

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Managing Director & CEO at Generali Central Insurance
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Insights For Selling To Anup

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anup is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Anup

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Anup move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anup take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anup

Personality Compatibility


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