Anya Mackessy

Observer
DISC Type : ic

Head of Marketing and Ecommerce at Paul UK Ltd

London Area, United Kingdom

Overview

Anya Mackessy is the Head of Marketing and Ecommerce at Paul UK, described as a detail-oriented, dedicated, and dynamic leader with a strong focus on data analytics and commercial performance. A graduate of SOAS University of London, her background spans fashion, brand elevation, and launching innovative digital strategies.

Outside of her primary role, Anya is an active member of the ecommerce community, frequently attending industry events like eTail London and QSR Media UK to network with peers and discuss emerging trends. She often shares key insights and supports the professional growth of her network.

While at KidZania London, she implemented dynamic pricing, making it the first UK attraction to sell tickets this way.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Ecommerce Innovation
Led the re-platforming of the KidZania website, introducing dynamic pricing software for the first time at a UK attraction.
Customer Journey
Focuses on user journey optimization and developing customer-centric strategies to enhance the online experience.
Data-Driven Strategy
Emphasizes using campaign data analytics to adapt strategies, deliver measurable results, and inform business plans.

Media Appearances

Anya has no verified media appearances

Work History

9-2023
Head of Marketing and Ecommerce at Paul UK Ltd
4-2021 - 9-2023
Senior Ecommerce and Digital Marketing Manager at Paul UK Ltd
2-2020 - 3-2021
Head of Marketing and Digital at KidZania London
2-2017 - 2-2020
Head Of Ecommerce at KidZania London
5-2016 - 11-2016
European Brand, PR & Partnerships Manager at Lands’ End Europe Ltd

Education

2000 - 2005
MPhil/PhD program from SOAS University of London
Master's degree from Oriental Institute, St. Petersburg

More Information

Social Presence :

Prographics :

Exp : 12 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Marketing and Ecommerce at Paul UK Ltd
URL has been copied!

Insights For Selling To Anya

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anya is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Anya

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Anya move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Anya take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Anya

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.