April Preston

Doer
DISC Type : ds

Senior Vice President at Loblaw Companies Limited

Brampton, Ontario, Canada

Overview

April is a senior food executive with over 40 years of experience at iconic retailers like Marks & Spencer, Harrods, and Holland & Barrett. As Senior Vice President at Loblaw, she leads own-brand product management and innovation, specializing in strategic transformation, consumer insight, and reinventing product ranges to drive growth.

She cares deeply about helping customers improve their health and wellness through delicious, nutritious food and a holistic personal approach.

Personality Overview

Strategic Planner

Long-term Focused

Fast-paced

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Consumer-Centric Innovation
Emphasizes that successful products solve real problems for customers and that consumer needs must be at the heart of the entire innovation process.
Food Industry Transformation
Passionate about driving significant change, she has led major transformation and product reinvention projects at retailers like Holland & Barrett and Marks & Spencer.
Agile Innovation
Advocates for using agile, data-driven methodologies to bring products to market faster and reduce waste, having written the foreword for a book on the topic.

Media Appearances

April Preston joins Loblaw Companies Limited in senior vice‑president role. Featured in Grocery Business

See Now

Work History

1-2026
Senior Vice President at Loblaw Companies Limited
4-2022 - 1-2026
Director at Holland & Barrett
11-2018 - 4-2022
Director of Product Development (Food) at Marks and Spencer PLC
1-2017 - 11-2018
Executive Head of Food Innovation at Harrods
1-2014 - 12-2016
Group Director of Insight & Innovation at 2 Sisters Food Group

Education

April has no verified education history

More Information

Social Presence :

Prographics :

Exp : 30 Location : Brampton, Ontario, Canada Job Level : Leadership Designation : Senior Vice President at Loblaw Companies Limited
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Insights For Selling To April

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with April is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from April

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will April move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can April take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And April

Personality Compatibility


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