Diana Scott

Observer
DISC Type : ic

Food Consultant at Freelance, self-employed

Greater Coventry Area, United Kingdom

Overview

Diana is a food consultant with over 20 years of retail experience, specializing in technical and product development. She previously led the technical development for Boots UK’s ‘Food to Go’ category, managing everything from concept to launch. She holds a Prince 2 certification for programme management.

She won the British Sandwich Association Marketing Award during her tenure at Boots UK.

Personality Overview

Value Driven

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Food Product Development
Her expertise lies in developing and delivering ‘concept to launch’ NPD for major retailers and manufacturers, including creating new development frameworks.
Food Safety & Quality
Responsible for food safety, governance, and quality management systems (QMS) in previous roles, ensuring all products are safe, legal, and compliant.
'Food to Go' Innovation
She has extensive experience leading the technical development of this specific retail category, focusing on innovation and supplier management.

Media Appearances

Diana has no verified media appearances

Work History

12-2017
Food Consultant at Freelance, self-employed
6-2017 - 12-2017
Food Technical and Development Consultant at Paul Bakery
2011 - 2017
Head of Food Technical Development at Boots UK
2004 - 2011
Food Technical Manager at Boots UK

Education

1982 - 1986
Bachelor of Science - BS from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Coventry Area, United Kingdom Job Level : Senior Designation : Food Consultant at Freelance, self-employed
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Diana

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Diana take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Diana

Personality Compatibility


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