Apurva Shukla

Critic
DISC Type : C

Head of Growth at Sumble

New York, New York, United States

Overview

Apurva leads growth and engineering efforts at Sumble, leveraging his expertise in product management and go-to-market strategies. He holds an MBA from Kellogg and an engineering masters from Northwestern. His prior experience includes managing large-scale automated email programs at Rippling and leading a cybersecurity product team at Google.

Outside of his tech career, Apurva has a demonstrated passion for law and skilled argumentation. He has competed and won in both national moot court competitions focusing on Indian public law and international business negotiation tournaments. His coursework has also included climate change law and Indian corporate governance.

Unique fact: Apurva won a major international business negotiation competition, drawing participants from top business and law schools worldwide.

Personality Overview

Negotiator

Critic

Precise

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI Business Applications
His recent social media posts focus on the practical application of LLMs like Claude in sales and coding, and defining the ideal customer profile for AI companies.
Growth Engineering
His roles at Sumble and Rippling focus on growth and GTM engineering, including managing ETL pipelines, lead sourcing, and large-scale automated email campaigns.
Go-to-Market Strategy
His work involves leading GTM initiatives, and he actively discusses defining the ideal customer profile (ICP) for technology companies.

Media Appearances

Apurva has no verified media appearances

Work History

12-2025
Head of Growth at Sumble
7-2023
Growth Product Manager at Rippling
6-2023 - 8-2023
Product Manager at Jigsaw
6-2022 - 8-2022
Product Manager at Google
1-2020 - 9-2021
Product Manager at Leegality.com

Education

Masters in Engineering from Northwestern University
MBA from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Growth at Sumble
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Insights For Selling To Apurva

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Apurva is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Apurva

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Apurva move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Apurva take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Apurva

Personality Compatibility


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