Aran Parker

Trailblazer
DISC Type : DI

Marketing & Communications Lead at Malvern Hills Trust

Solihull, England, United Kingdom

Overview

Aran is a marketing and communications lead who works with purpose-led organizations, including charities and public sector entities. He blends marketing strategy with behavioral psychology to help organizations develop structured and effective communications. Colleagues have described him as highly knowledgeable and socially conscious.

Outside of work, Aran is passionate about the outdoors and developed a love for hiking. He took a career break to travel extensively, visiting 18 countries across North, Central, and South America. He is reflective about personal well-being and avoiding burnout.

Interesting fact: Aran draws inspiration on managing work-life balance from his mother, who is a vicar.

Personality Overview

Assertive

Achievement-Oriented

Values Relationships

They are not against taking risks and can make tough decisions when required.
  They will bat for you if they come to believe in you. They are more likely to accept new and exciting technologies.

Topics They Care About

Purpose-Led Marketing
He specializes in supporting charities and purpose-led organizations, helping them shift from reactive activities to structured, long-term communications strategies.
Effective Communications
Focuses on translating complex or sensitive issues into clear, consistent messaging that supports engagement and trust, moving beyond simple surveys to understand employee needs.
Employee Well-being
He publicly discusses the importance of avoiding burnout and understanding employee needs on a deeper level, drawing from personal experience and family inspiration.

Media Appearances

Aran has no verified media appearances

Work History

9-2024
Marketing & Communications Lead at Malvern Hills Trust
12-2022 - 8-2024
Travel at Career Break
4-2019 - 11-2022
Communications & Engagement Executive at West Midlands Combined Authority
12-2017 - 4-2019
Marketing Manager at Theremin Bollards
8-2016 - 7-2018
Marketing Manager at BIRMINGHAM INNOVATIONS LTD

Education

2017 - 2018
CIM Certificate of Professional Marketing from Cambridge Marketing College
2012 - 2015
Bachelor’s Degree from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Solihull, England, United Kingdom Job Level : Middle Designation : Marketing & Communications Lead at Malvern Hills Trust
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Insights For Selling To Aran

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aran is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Aran

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Aran move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Aran take some risk or not?

  • If necessary, they will be ready to take risks.

You And Aran

Personality Compatibility


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