Arch Kumar

Observer
DISC Type : ci

Director, Data Science & Analytics at SEPHORA

San Francisco, California, United States

Overview

Arch Kumar is the Director of Data Science at SEPHORA, where he leads initiatives in analytics and personalization. He specializes in creating ML-powered models that have driven over $200M in annual revenue. A graduate of Concordia University, his background also includes leading data analytics and MarTech for Ubisofts global player base.

He architected and implemented an end-to-end personalization platform that serves dynamic content to more than 44 million active clients.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Retail Personalization
He leads personalization at Sephora, architecting platforms that serve dynamic content and next-best-action recommendations to millions of clients.
ML for Revenue
His work focuses on applying machine learning and decisioning models to drive tangible business results, generating over $201M in annual incremental revenue.
Data Science Hiring
He is actively hiring for his data science team, looking for analysts to tackle ambiguous problems within the beauty retail space.

Media Appearances

Arch has no verified media appearances

Work History

10-2025
Director, Data Science & Analytics at SEPHORA
3-2022 - 10-2025
Director, Data Science & Personalization at SEPHORA
4-2021 - 3-2022
Sr. Manager, Data Science & Data Management at SEPHORA
11-2020 - 4-2021
Sr. Manager, Data Analytics & MarTech at Ubisoft
3-2019 - 11-2020
Manager, Data Analytics at Ubisoft

Education

Bachelor of Engineering - BE from Concordia University
Pure and Applied Science from Dawson College

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, Data Science & Analytics at SEPHORA
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Insights For Selling To Arch

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arch is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Arch

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Arch move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Arch take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Arch

Personality Compatibility


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