Archana Aggarwal in

Archana Aggarwal

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Founder at ARCHIMEDIUS -The Media Navigator
📍 Gurgaon, Haryana, India

Archana Aggarwal is a media consultant, angel investor, and the founder of ARCHIMEDIUS. With over 25 years of experience, she has held senior roles at Airtel and Procter & Gamble, managing global brands like Unilever, LOreal, and Coca-Cola. People who have worked with her describe her as hardworking, collaborative, and an exceptional leader with strong strategic thinking.

Outside of her primary professional roles, Archana is deeply engaged in the advertising community, frequently serving as a jury member for prestigious industry awards, including the OOH Advertising Awards for over a decade. A strong believer in work-life balance, she enjoys traveling, experiencing local food, and watching movies.

She was instrumental in P&G winning its first-ever Cannes award in India for the Gillette Shave India Movement.

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Experience
29 Years
Current Role
Founder
Job Level
Leadership
Location
Gurgaon, Haryana, India
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Archana cares about

Emerging Media Trends
Believes in early experimentation with new trends like Connected TV, the Metaverse, and AI to discover the next big thing in advertising.
OOH Advertising
Actively involved in the Out-of-Home industry, serving as a jury member for the OOH Advertising Awards for more than 10 years.
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Career

Work history

6-2024
Founder
ARCHIMEDIUS -The Media Navigator
1-2021 - 3-2023
Head Media Forum
The Indian Society of Advertisers (ISA)
12-2013 - 3-2024
VP Media
airtel
3-2005 - 10-2013
Country Media Manager
Procter & Gamble
2001 - 2005
Media Director
WPP
In the press

Media appearances

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Education
Postgraduate Degree
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor's degree
H.R. College Of Commerce & Economics
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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