Archana Aggarwal

Visionary
DISC Type : Ds

Founder at ARCHIMEDIUS -The Media Navigator

Gurgaon, Haryana, India

Overview

Archana Aggarwal is a media consultant, angel investor, and the founder of ARCHIMEDIUS. With over 25 years of experience, she has held senior roles at Airtel and Procter & Gamble, managing global brands like Unilever, LOreal, and Coca-Cola. People who have worked with her describe her as hardworking, collaborative, and an exceptional leader with strong strategic thinking.

Outside of her primary professional roles, Archana is deeply engaged in the advertising community, frequently serving as a jury member for prestigious industry awards, including the OOH Advertising Awards for over a decade. A strong believer in work-life balance, she enjoys traveling, experiencing local food, and watching movies.

She was instrumental in P&G winning its first-ever Cannes award in India for the Gillette Shave India Movement.

Personality Overview

Risk Tolerant

Early Adopter

Big Vision Person

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Emerging Media Trends
Believes in early experimentation with new trends like Connected TV, the Metaverse, and AI to discover the next big thing in advertising.
OOH Advertising
Actively involved in the Out-of-Home industry, serving as a jury member for the OOH Advertising Awards for more than 10 years.
Startup Investing
As an angel investor since 2019, she invests in early-stage startups, primarily within the consumer goods and retail sectors in India.

Media Appearances

Archana has no verified media appearances

Work History

6-2024
Founder at ARCHIMEDIUS -The Media Navigator
1-2021 - 3-2023
Head Media Forum at The Indian Society of Advertisers (ISA)
12-2013 - 3-2024
VP Media at airtel
3-2005 - 10-2013
Country Media Manager at Procter & Gamble
2001 - 2005
Media Director at WPP

Education

Postgraduate Degree from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor's degree from H.R. College Of Commerce & Economics

More Information

Social Presence :

Prographics :

Exp : 29 Location : Gurgaon, Haryana, India Job Level : Leadership Designation : Founder at ARCHIMEDIUS -The Media Navigator
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Insights For Selling To Archana

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Archana is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Archana

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Archana move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Archana take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Archana

Personality Compatibility


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