Chanpreet Arora

Pioneer
DISC Type : Dsi

Chief Business Officer - Millé at Wholsum Foods (Slurrp Farm and Millé)

Delhi, India

Overview

Chanpreet Arora is the Chief Business Officer at Wholsum Foods, leveraging two decades of experience scaling digital businesses like JioCinema and Slurrp Farm. A Reuters Fellow at the University of Oxford, her peers describe her as brilliant, authentic, and courageous. She has a proven track record in consumer growth, media, and technology across the APAC region.

Outside of her primary role, she serves as the Vice Chair for Internews Europe, reflecting a deep interest in journalism and media. She enjoys spending time and cooking with her children. Chanpreet is a vocal advocate for women in leadership and creating balanced, inclusive work environments.

Unique fact: Chanpreet successfully launched both the youth media brand VICE and Formula One in India.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

D2C Growth
As CBO of Wholsum Foods (Slurrp Farm & Millé), she leads D2C expansion and recently taught a masterclass on the subject to MBA students.
Women in Leadership
She has recently spoken about her experience working for women-led companies for the first time in her 23-year career and discusses achieving gender balance in boardrooms.
Building Consumer Brands
Her career is defined by scaling consumer-facing brands, including her current role focusing on product innovation and business expansion at Wholsum Foods (Slurrp Farm and Millé).

Media Appearances

Chanpreet has no verified media appearances

Work History

4-2024
Chief Business Officer - Millé at Wholsum Foods (Slurrp Farm and Millé)
4-2021 - 12-2023
Business Head AVOD - JioCinema at Viacom18 Media Private Limited
9-2020 - 9-2021
Investor and mentor at Rezilient Digital Services Private Limited
7-2019 - 4-2020
Advisor - India Regional Strategy at The New York Times
12-2017 - 5-2019
CEO, VICE INDIA at VICE Media

Education

4-2019 - 2020
Fellow at Reuters Institute for the Study of Journalism from University of Oxford
2000 - 2002
M.B.A from Symbiosis Institute of International Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : Delhi, India Job Level : Leadership Designation : Chief Business Officer - Millé at Wholsum Foods (Slurrp Farm and Millé)
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Insights For Selling To Chanpreet

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chanpreet is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Chanpreet

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Chanpreet move?

  • They are generally fast movers and can take quick decisions
  • Can Chanpreet take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Chanpreet

Personality Compatibility


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