Archana Dhankar

Captain
DISC Type : DS

VP Marketing, EMEA at Proofpoint

London Area, United Kingdom

Overview

Archana is a marketing leader with over 18 years of experience specializing in demand generation, marketing automation, and driving ROI through data-driven strategies. A LinkedIn Top Voice and TEDx speaker, she holds an Executive MBA from Warwick Business School and has expertise in leveraging AI for marketing effectiveness across diverse global industries.

Beyond her corporate role, Archana is a passionate content creator, author, and host of the "Marketing CMO" podcast. She founded the lifestyle blog "Fashion For Royals" to empower women and actively shares her insights on marketing and personal growth with a large social media community.

Interesting fact: During her MBA, Archana conducted in-depth research to create a complete framework for influencer marketing campaigns.

Personality Overview

Long-Term Thinker

Planner & Achiever

Dynamic But Sincere

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI in Marketing
As a LinkedIn Top Voice and TEDx speaker, she is passionate about helping marketing organizations embrace AI while maintaining brand integrity and human creativity.
Influencer Marketing
She has a deep academic and practical interest in this topic, having developed a strategic framework for it during her MBA and speaking about it on podcasts.
B2B Marketing Strategy
Her experience is centered on driving growth for B2B brands through data-driven demand generation, content, and marketing automation.

Media Appearances

Archana has no verified media appearances

Work History

7-2025
VP Marketing, EMEA at Proofpoint
10-2022 - 7-2025
Senior Director, Marketing - Global Demand & Social Media at Sutherland
6-2020 - 10-2022
Director Marketing, EMEA & Global Social Media at EDB
7-2018 - 6-2020
Global Marketing Director at Aspire
6-2017 - 6-2018
Head of Marketing at Aspire

Education

7-2023 - 12-2023
Executive Education from London Business School
2016 - 2019
Executive MBA from University of Warwick - Warwick Business School

More Information

Social Presence :

Prographics :

Exp : 10 Location : London Area, United Kingdom Job Level : Senior Designation : VP Marketing, EMEA at Proofpoint
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Insights For Selling To Archana

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Archana is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Archana

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Archana move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Archana take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Archana

Personality Compatibility


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