Arel Lidow is the Co-Founder of Cedar, where he sets the product vision to improve the patient financial experience in U. S. healthcare. A Princeton University graduate, he previously worked at Bridgewater Associates and was the VP of Product at AppNexus, where he received an honorary Founders Award.
Having an entrepreneurial mindset since high school, Arel is passionate about solving complex, "unsexy" problems that can create a massive social impact. He co-founded Cedar after his partner experienced a frustrating medical billing issue, motivating him to tackle systemic challenges in healthcare finance.
In high school, he created and sold programs for TI-83 calculators to help classmates solve math equations more easily.
Arel Lidow
Co-Founder at Cedar Inc
New York, New York, United States
Overview
Topics They Care About
Patient Financial Experience
Co-founded Cedar with the specific mission to fix the broken and confusing financial and billing experience for patients in the U. S. healthcare system.
Scaling Health Tech
He is responsible for Cedar's product vision and scaling the product, engineering, data science, and design teams to support millions of patients.
Disrupting Legacy Industries
Believes the biggest competitor in healthcare is the status quo and focuses on building products that challenge long-established, inefficient systems.
Media Appearances
Arel has no verified media appearances
Work History
9-2016 - 12-2025
Co-Founder at Cedar Inc
3-2015 - 9-2016
VP of Product Management at AppNexus
3-2014 - 2-2015
Senior Director of Product Management at AppNexus
4-2012 - 3-2014
Director of Product Management at AppNexus
9-2005 - 8-2009
Technology Associate at Bridgewater Associates
5-2004 - 8-2004
Technology Intern at Bridgewater Associates
Education
2001 - 2005
BSE from Princeton University
More Information
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Location : New York, New York, United States
Job Level : N/A
Designation : Co-Founder at Cedar Inc
