Ariana Sverdlik
Login to view DISC.Ariana Sverdlik is the Global Head of Brand at SumUp, with over 12 years of experience shaping brand identities for global companies like Disney and LOréal. A Boston University graduate, she has a background in brand strategy from her time at agencies in New York and Berlin. Colleagues describe her as energetic, inspiring, and whip-smart.
Outside of work, Ariana is passionate about championing small businesses and telling their stories. She enjoys drawing with pencil and charcoal, viewing creativity and attention to detail as essential in both art and marketing. She is also interested in major brands known for storytelling, such as The Walt Disney Company.
Interesting fact: Her decision to join SumUp was partly inspired by a personal experience when her favorite coffee shop in Berlin went from cash-only to accepting cards using their device.
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