Ariana Sverdlik

Trailblazer
DISC Type : DI

Founding Partner at KIND/RED

Boulder, Colorado, United States

Overview

Ariana Sverdlik is the Global Head of Brand at SumUp, with over 12 years of experience shaping brand identities for global companies like Disney and LOréal. A Boston University graduate, she has a background in brand strategy from her time at agencies in New York and Berlin. Colleagues describe her as energetic, inspiring, and whip-smart.

Outside of work, Ariana is passionate about championing small businesses and telling their stories. She enjoys drawing with pencil and charcoal, viewing creativity and attention to detail as essential in both art and marketing. She is also interested in major brands known for storytelling, such as The Walt Disney Company.

Interesting fact: Her decision to join SumUp was partly inspired by a personal experience when her favorite coffee shop in Berlin went from cash-only to accepting cards using their device.

Personality Overview

Informal

Values Relationships

Achievement-Oriented

They will fight for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Human-Centric Branding
Advocates for an authentic, human-centric approach to branding, focused on genuine connection and finding the "nuggets of everyday human emotion" to tell compelling stories.
Championing Small Businesses
Passionate about empowering and showcasing small, local entrepreneurs, as demonstrated by leading campaigns to celebrate and share the stories of business owners in their communities.
Strategic Storytelling
Believes in the power of storytelling to solve business problems and build customer evangelism, a skill she honed working with major global brands.

Media Appearances

Ariana has no verified media appearances

Work History

10-2023
Founding Partner at KIND/RED
2023
Global Head of Brand at SumUp
2021 - 2023
Brand & Communications Lead at SumUp
10-2019 - 2021
Senior Brand Strategist at SumUp
4-2019 - 10-2019
Brand & Marketing Strategy Director at Freelance

Education

B.A. from Boston University
Education details unavailable from Radnor High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Boulder, Colorado, United States Job Level : Mid-senior Designation : Founding Partner at KIND/RED
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Insights For Selling To Ariana

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ariana is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ariana

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ariana move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Ariana take some risk or not?

  • They can take risks if necessary.

You And Ariana

Personality Compatibility


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