Ariana Sverdlik
Trailblazer · DISC type DIAriana Sverdlik is the Global Head of Brand at SumUp, with over 12 years of experience shaping brand identities for global companies like Disney and LOréal. A Boston University graduate, she has a background in brand strategy from her time at agencies in New York and Berlin. Colleagues describe her as energetic, inspiring, and whip-smart.
Outside of work, Ariana is passionate about championing small businesses and telling their stories. She enjoys drawing with pencil and charcoal, viewing creativity and attention to detail as essential in both art and marketing. She is also interested in major brands known for storytelling, such as The Walt Disney Company.
Interesting fact: Her decision to join SumUp was partly inspired by a personal experience when her favorite coffee shop in Berlin went from cash-only to accepting cards using their device.
Read the full overview →How Ariana shows up
They will fight for you if they come to believe in you. They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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