Arlinda Bates

Critic
DISC Type : C

Senior Director, Data Strategy, Media Services at NerdWallet

Detroit Metropolitan Area, United States

Overview

Arlinda Bates is the Senior Director of Data Strategy for Media Services at NerdWallet, specializing in privacy-first measurement, MarTech, and AI-powered solutions. Drawing on over a decade of experience, people who have worked with her describe her as knowledgeable, organized, and detail-oriented. She holds a Bachelors degree from Eastern Michigan University.

Outside of her professional focus on data, Arlinda has a long-standing interest in technology and gaming. For over a decade, she has managed a personal YouTube channel, "Toxik Games, " where she shares content related to video games and tech tutorials.

Unique fact: One of her early tech tutorials on using an Android phone as a USB webcam has garnered over 200, 000 views.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Data Strategy
Her current role as Senior Director is focused on designing and implementing robust data strategies that drive organizational growth and strategic decision-making.
Privacy-First Measurement
A core specialty mentioned in her professional headline, highlighting her focus on implementing data practices that prioritize user privacy.
Generative BI
She has expressed a forward-thinking interest in using generative business intelligence to democratize analytics and empower end-users to find their own insights.

Media Appearances

Arlinda has no verified media appearances

Work History

4-2025
Senior Director, Data Strategy, Media Services at NerdWallet
10-2024 - 4-2025
VP, Data Solutions at Stringo Media
9-2022 - 10-2024
Director, Data Operations at Stringo Media
12-2020 - 11-2022
Senior Data Analyst at Stringo Media
9-2019 - 10-2020
Data Engineer at FordDirect

Education

Bachelor's degree from Eastern Michigan University
General Studies from Oakland Community College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Detroit Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Data Strategy, Media Services at NerdWallet
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Insights For Selling To Arlinda

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arlinda is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Arlinda

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Arlinda move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Arlinda take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Arlinda

Personality Compatibility


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