Arooj Aslam

Critic
DISC Type : C

Member at Operators Guild

Chicago, Illinois, United States

Overview

Arooj Aslam is the Director of Partnerships & Business Development at SpotHero, specializing in go-to-market strategy, growth, and scaling new verticals. A Kellogg MBA graduate, she leads major initiatives with partners like Google and Apple. Colleagues describe her as confident, magnetic, and trustful.

Outside of work, Arooj is passionate about giving back to the community. She actively mentors women in tech through SpotHero and new entrepreneurs at Techstars. She is also an engaged member of professional communities like the Operators Guild and Kelloggs Young Alumni Board.

She is a recipient of Built Ins prestigious Moxie Award, which honors rising women in technology, and the Dean’s Distinguished Service Award from the Kellogg School of Management.

Personality Overview

Objective Thinker

Critic

Precise

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Growth via Partnerships
Leads business development at SpotHero, managing key relationships with major partners like Google Maps, Apple Maps, and Ticketmaster to accelerate growth.
Go-to-Market Strategy
Her roles at SpotHero focus on GTM, growth, and scaling new verticals, acting as the bridge between internal functions and external teams.
Empowering Women in Tech
A recipient of Built In's Moxie Award, she actively mentors women early in their careers and participates in discussions on workplace equity.

Media Appearances

GBTA Industry Voices: Arooj Aslam, SpotHero. Featured in YouTube (GBTA Industry Voices)

See Now

Work History

3-2025
Member at Operators Guild
1-2025
Director, Partnerships & Business Development at SpotHero
5-2021 - 12-2024
General Manager, New Verticals at SpotHero
3-2020 - 5-2021
Verticals Operations Manager at SpotHero
2-2019 - 3-2020
Senior Sales Enablement & Marketing Specialist at SpotHero

Education

6-2020 - 9-2022
Master of Business Administration - MBA from Northwestern University - Kellogg School of Management
2010 - 2014
Bachelor of Arts (B.A.) from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Member at Operators Guild
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Insights For Selling To Arooj

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arooj is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Arooj

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Arooj move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Arooj take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Arooj

Personality Compatibility


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