Arooj Aslam in

Arooj Aslam

Critic · DISC type C
Member at Operators Guild
📍 Chicago, Illinois, United States

Arooj Aslam is the Director of Partnerships & Business Development at SpotHero, specializing in go-to-market strategy, growth, and scaling new verticals. A Kellogg MBA graduate, she leads major initiatives with partners like Google and Apple. Colleagues describe her as confident, magnetic, and trustful.

Outside of work, Arooj is passionate about giving back to the community. She actively mentors women in tech through SpotHero and new entrepreneurs at Techstars. She is also an engaged member of professional communities like the Operators Guild and Kelloggs Young Alumni Board.

She is a recipient of Built Ins prestigious Moxie Award, which honors rising women in technology, and the Dean’s Distinguished Service Award from the Kellogg School of Management.

Read the full overview →
Experience
12 Years
Current Role
Member
Job Level
Mid-senior
Location
Chicago, Illinois, United States
Personality Overview

How Arooj shows up

Objective Thinker
Critic
Precise

They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Priorities

Topics Arooj cares about

Growth via Partnerships
Leads business development at SpotHero, managing key relationships with major partners like Google Maps, Apple Maps, and Ticketmaster to accelerate growth.
Go-to-Market Strategy
Her roles at SpotHero focus on GTM, growth, and scaling new verticals, acting as the bridge between internal functions and external teams.
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Career

Work history

3-2025
Member
Operators Guild
1-2025
Director, Partnerships & Business Development
SpotHero
5-2021 - 12-2024
General Manager, New Verticals
SpotHero
3-2020 - 5-2021
Verticals Operations Manager
SpotHero
2-2019 - 3-2020
Senior Sales Enablement & Marketing Specialist
SpotHero
In the press

Media appearances

GBTA Industry Voices: Arooj Aslam, SpotHero. Featured in YouTube (GBTA Industry Voices)
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Education
6-2020 - 9-2022
Master of Business Administration - MBA
Northwestern University - Kellogg School of Management
2010 - 2014
Bachelor of Arts (B.A.)
University of Michigan
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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