Rebecca Stone

Questioner
DISC Type : c

Director of Product Marketing at Forter

New York City Metropolitan Area, United States

Overview

Rebecca is the Director of Product Marketing at Forter, specializing in the payments and fraud prevention industry. Her expertise lies in shaping go-to-market strategies and leading product launches, drawing from her background at LastPass and an education in Public Policy and Economics from Vanderbilt University.

Outside of her direct professional responsibilities, Rebecca is passionate about continuous learning within the dynamic payments space. Colleagues describe her as personable, easy-going, and funny, highlighting her ability to foster strong team collaboration and take initiative on complex projects.

She was recently recognized as a member of Forter’s Excellence Club for her contributions.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Payment Optimization
Actively engages with the payments community, planning to attend MAG Payments 2025 to discuss optimizing payment strategies and holds a "Payment Essentials" certification.
Product Marketing
A core focus of her career, she is currently building out the product marketing team at Forter, emphasizing a smart and collaborative culture.
AI in Commerce
Presents on Forter's latest AI-powered innovations, such as the AI Coding Kit and Prism integration agent, which are designed to simplify digital commerce solutions.

Media Appearances

Rebecca Stone - Director Of Product Marketing at Forter - The Org. Featured in The Org

See Now

Work History

9-2025
Director of Product Marketing at Forter
2-2023 - 9-2025
Group Product Marketing Manager at Forter
1-2022 - 2-2023
Product Manager at LastPass
8-2019 - 1-2022
Senior Product Marketing Manager at LastPass
7-2018 - 8-2019
Product Marketing Manager at LastPass

Education

Diploma from Conestoga High School
Education details unavailable from Sciences Po

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Product Marketing at Forter
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rebecca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rebecca take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rebecca

Personality Compatibility


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