Arpan Goenka

Proprietor at Goenka Jewellers

📍 Kolkata, West Bengal, India

Arpan Goenka is the Proprietor of Goenka Jewellers, a manufacturer of IGI certified lab-grown diamond jewellery with offices in Kolkata, Delhi, and Mumbai. A graduate of Calcutta University, he is focused on promoting the ethical, sustainable, and value-driven advantages of lab-grown diamonds to a modern luxury market.

Arpan is passionate about building a brand with a soul, believing that technology without heritage is just a commodity. He draws inspiration for his modern jewellery brand by traveling to historic locations like Udaipur and Jodhpur, seeking to connect his products with a deeper cultural narrative.

To find the "soul" for his lab-grown diamond brand, Arpan traveled 1, 500km to explore 500-year-old forts for creative inspiration.

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Experience

9 Years

Current Role

Proprietor

Location

Kolkata, West Bengal, India

Personality Overview

How Arpan shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Arpan cares about

Lab-Grown Diamonds

Champions the ethical, sustainable, and financial benefits of lab-grown diamonds, noting a significant shift in customer acceptance over the past five years.

Brand Storytelling

Believes technology without soul is a commodity and seeks inspiration from India's rich heritage to build a compelling brand narrative for Goenka Jewellers.

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Career

Work history

1-2017

Proprietor

Goenka Jewellers

In the press

Media appearances

At Vyapaar Expo, we played rapid fire game with Arpan Sir, the owner of Goenka Jewellers. Featured in Facebook

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Education

Bachelor of Commerce - BCom

Calcutta University, Kolkata

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
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How to negotiate and close

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During a call or a meeting

First of all, focus on building their confidence by sharing examples, case studies etc.

DON'T

Don't push them too hard to make fast decisions, give them time

Expect them to be vague in response to your questions, ask firmly and pointedly

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When cold calling

Pattern Interrupt: A polite and formal approach, that doesn’t sound over-friendly or too aggressive makes it hard for them to say no to you.

Pace: Slow down a little bit, especially if you are fast usually. Sound like a 'calming break from the day' person.

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When writing an email

Subject: Precise

Length of mail: Medium

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Objective, informational. Bullet points: Recommended. Closing line: Logically summarize/ask. Complimentary close: Formal. Overall messaging: Focused on removing doubts

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Negotiating and closing

The secret to closing Arpan fast: Adoption by others is very important to them, followed by confidence in ROI.

How fast will Arpan move? They don't like to hasten, so their speed of decision-making may be slow.

Reveal the closing strategyFree. 10 seconds.

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