Arpan Goenka

Examiner
DISC Type : sc

Proprietor at Goenka Jewellers

Kolkata, West Bengal, India

Overview

Arpan Goenka is the Proprietor of Goenka Jewellers, a manufacturer of IGI certified lab-grown diamond jewellery with offices in Kolkata, Delhi, and Mumbai. A graduate of Calcutta University, he is focused on promoting the ethical, sustainable, and value-driven advantages of lab-grown diamonds to a modern luxury market.

Arpan is passionate about building a brand with a soul, believing that technology without heritage is just a commodity. He draws inspiration for his modern jewellery brand by traveling to historic locations like Udaipur and Jodhpur, seeking to connect his products with a deeper cultural narrative.

To find the "soul" for his lab-grown diamond brand, Arpan traveled 1, 500km to explore 500-year-old forts for creative inspiration.

Personality Overview

Tough To Convince

Overcautious

Late Adopter

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Lab-Grown Diamonds
Champions the ethical, sustainable, and financial benefits of lab-grown diamonds, noting a significant shift in customer acceptance over the past five years.
Brand Storytelling
Believes technology without soul is a commodity and seeks inspiration from India's rich heritage to build a compelling brand narrative for Goenka Jewellers.
Ethical Luxury
Actively redefines luxury by focusing on sustainable and ethically sourced materials, offering significant value compared to traditional mined diamonds.

Media Appearances

At Vyapaar Expo, we played rapid fire game with Arpan Sir, the owner of Goenka Jewellers. Featured in Facebook

See Now

Work History

1-2017
Proprietor at Goenka Jewellers

Education

Bachelor of Commerce - BCom from Calcutta University, Kolkata

More Information

Social Presence :

Prographics :

Exp : 9 Location : Kolkata, West Bengal, India Job Level : N/A Designation : Proprietor at Goenka Jewellers
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Insights For Selling To Arpan

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arpan is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Arpan

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Arpan move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Arpan take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Arpan

Personality Compatibility


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