Arpita Agrawal

Go-getter
DISC Type : d

Country Marketing Director at Dell Technologies

Bengaluru, Karnataka, India

Overview

Arpita is the Country Marketing Director at Dell Technologies, where she leads national marketing and go-to-market strategies to drive sales and revenue. Her career at Dell includes leadership in enterprise sales, strategy, and finance. She holds a Post Graduate Diploma in Management from the Indian Institute of Management, Kozhikode.

Holds a patent for a "System for detecting and correcting broken words. "

Personality Overview

Decisive

Vision Oriented

Self-Confident

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Enterprise AI Adoption
Frequently posts about driving AI adoption for enterprises, highlighting Dell's end-to-end AI portfolio and its impact, as seen at the recent India AI Impact Summit.
Go-to-Market Strategy
Her core responsibility involves developing and implementing go-to-market plans tailored to India's needs, a consistent focus across her various roles at Dell.
Generative AI Growth
Previously led and scaled Dell's Generative AI business for enterprises and startups, growing it 3. 5x in just three quarters by building key CXO relationships.

Media Appearances

Arpita | Working at Dell Technologies. Featured in Weekday Works

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DLC Talk – “The Future of Cloud Communication” (featuring Dell Technologies leadership). Featured in Dell Leaders Community

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Work History

3-2025
Country Marketing Director at Dell Technologies
8-2021 - 3-2025
Business Head, Enterprise Sales at Dell Technologies
11-2019 - 7-2021
Chief of Staff to India President and MD at Dell Technologies
9-2016 - 11-2019
Client Solutions Group - Strategy and Planning Lead at Dell Technologies
6-2014 - 8-2016
Finance Development Program at Dell Technologies

Education

Post Graduate Diploma in Management from Indian Institute of Management, Kozhikode
Master of Business Administration - MBA Student Exchange from HHL Leipzig Graduate School of Management

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Country Marketing Director at Dell Technologies
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Insights For Selling To Arpita

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arpita is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Arpita

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Arpita move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Arpita take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Arpita

Personality Compatibility


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