Art Frickus

Judge
DISC Type : Dc

Managing Partner at Het Perfecte Schap

Moerdijk, North Brabant, Netherlands

Overview

Art Frickus is a Behavioral Strategy Architect with over 30 years of experience in shopper marketing and category management. Through his companies, Conspicuous and Het Perfecte Schap, he uses shopper psychology and retail anthropology to drive profit on the shop floor. He studied Efficient Consumer Response at Nyenrode Business University and is often described as pragmatic and business-focused.

Personality Overview

Quality Focused

Demanding

Objective Thinker

They are less concerned about the product and more about its potential impact.  They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success.

Topics They Care About

Shopper Psychology
Positions himself as a "Behavioral Strategy Architect, " focusing on the subconscious drivers of shopper behavior to convert insights into immediate profit.
Retail Anthropology
He is identified as a retail anthropologist, emphasizing his focus on observing and understanding shopper behavior in the actual retail environment to create effective strategies.
Category Management
A core expertise demonstrated through his role as Managing Partner of "Het Perfecte Schap" (The Perfect Shelf), a methodology for optimizing on-shelf performance.

Media Appearances

Art has no verified media appearances

Work History

9-2020
Managing Partner at Het Perfecte Schap
1-2015 - 12-2015
Interim Format Development Manager Retail Dely By Shell at Shell
9-2008 - 1-2010
Managing Director and co-founder at Caracter
6-2007 - 9-2008
Sales Director Europe at Boost Group
1-2006 - 6-2007
Customer Marketing Manager Central & Eastern Europe at AB InBev

Education

1998 - 1999
Efficient Consumer Response from Nyenrode Business University
Education details unavailable from EFMI

More Information

Social Presence :

Prographics :

Exp : 27 Location : Moerdijk, North Brabant, Netherlands Job Level : N/A Designation : Managing Partner at Het Perfecte Schap
URL has been copied!

Insights For Selling To Art

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Art is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Art

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Art move?

  • If convinced, they can reach decisions quite fast.
  • Can Art take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Art

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.