Art Frickus is a Behavioral Strategy Architect with over 30 years of experience in shopper marketing and category management. Through his companies, Conspicuous and Het Perfecte Schap, he uses shopper psychology and retail anthropology to drive profit on the shop floor. He studied Efficient Consumer Response at Nyenrode Business University and is often described as pragmatic and business-focused.
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Experience
27 Years
Current Role
Managing Partner
Location
Moerdijk, North Brabant, Netherlands
Personality Overview
How Art shows up
Quality Focused
Demanding
Objective Thinker
They are less concerned about the product and more about its potential impact. They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success.
Priorities
Topics Art cares about
Shopper Psychology
Positions himself as a "Behavioral Strategy Architect, " focusing on the subconscious drivers of shopper behavior to convert insights into immediate profit.
Retail Anthropology
He is identified as a retail anthropologist, emphasizing his focus on observing and understanding shopper behavior in the actual retail environment to create effective strategies.
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Career
Work history
9-2020
Managing Partner
Het Perfecte Schap
1-2015 - 12-2015
Interim Format Development Manager Retail Dely By Shell
Shell
9-2008 - 1-2010
Managing Director and co-founder
Caracter
6-2007 - 9-2008
Sales Director Europe
Boost Group
1-2006 - 6-2007
Customer Marketing Manager Central & Eastern Europe
AB InBev
In the press
Media appearances
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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