Art Frickus in

Art Frickus

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Managing Partner at Het Perfecte Schap
📍 Moerdijk, North Brabant, Netherlands

Art Frickus is a Behavioral Strategy Architect with over 30 years of experience in shopper marketing and category management. Through his companies, Conspicuous and Het Perfecte Schap, he uses shopper psychology and retail anthropology to drive profit on the shop floor. He studied Efficient Consumer Response at Nyenrode Business University and is often described as pragmatic and business-focused.

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Experience
27 Years
Current Role
Managing Partner
Location
Moerdijk, North Brabant, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Art cares about

Shopper Psychology
Positions himself as a "Behavioral Strategy Architect, " focusing on the subconscious drivers of shopper behavior to convert insights into immediate profit.
Retail Anthropology
He is identified as a retail anthropologist, emphasizing his focus on observing and understanding shopper behavior in the actual retail environment to create effective strategies.
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Career

Work history

9-2020
Managing Partner
Het Perfecte Schap
1-2015 - 12-2015
Interim Format Development Manager Retail Dely By Shell
Shell
9-2008 - 1-2010
Managing Director and co-founder
Caracter
6-2007 - 9-2008
Sales Director Europe
Boost Group
1-2006 - 6-2007
Customer Marketing Manager Central & Eastern Europe
AB InBev
In the press

Media appearances

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Education
1998 - 1999
Efficient Consumer Response
Nyenrode Business University
Education details unavailable
EFMI
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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