Erick Smet

Observer
DISC Type : ci

Head of AI Innovation at TrendWatching

Amsterdam, North Holland, Netherlands

Overview

Erick is the Head of AI Innovation at TrendWatching, where he leverages a decade of trend analysis to guide innovation for firms like Google and PepsiCo. He specializes in integrating AI and prompt engineering into business strategy. Erick holds a Bachelors degree from Fontys University of Applied Sciences.

Based in Amsterdam, Erick has a strong passion for social justice. He applies his professional skills to social issues, exploring topics like the ethical application of AI to bridge societal divides and the development of women-friendly, safe public spaces.

In a single workshop, he successfully built seven specialized AI agents to help a client, Enexis, enhance their innovation process.

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

AI-Driven Innovation
Leads the integration of prompt engineering and AI systems at TrendWatching to transform consumer trends into new product concepts and marketing campaigns.
Future Consumer Trends
As a keynote speaker and workshop facilitator, he helps ambitious professionals understand future consumer expectations and turn trend-speak into concrete business results.
Ethical AI Application
Passionate about social justice, he moderates and presents on the ethical use of AI for bridging societal divides and building future resilience.

Media Appearances

Trends & insights | Erick Smet - TrendWatching Daily. Featured in TrendWatching

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Work History

2-2025
Head of AI Innovation at TrendWatching
11-2020 - 1-2025
Head of Content at TrendWatching
1-2019 - 12-2020
Trend Director at MARE Amsterdam
4-2018 - 12-2018
Senior Trends & Sparks Manager at MARE Amsterdam
9-2016 - 3-2018
Trends & Sparks Manager at MARE Amsterdam

Education

2013 - 2017
Bachelor's degree from Fontys University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 9 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Head of AI Innovation at TrendWatching
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Insights For Selling To Erick

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erick is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Erick

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Erick move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Erick take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erick

Personality Compatibility


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