Erick Smet in

Erick Smet

Observer · DISC type ci
Head of AI Innovation at TrendWatching
📍 Amsterdam, North Holland, Netherlands

Erick is the Head of AI Innovation at TrendWatching, where he leverages a decade of trend analysis to guide innovation for firms like Google and PepsiCo. He specializes in integrating AI and prompt engineering into business strategy. Erick holds a Bachelors degree from Fontys University of Applied Sciences.

Based in Amsterdam, Erick has a strong passion for social justice. He applies his professional skills to social issues, exploring topics like the ethical application of AI to bridge societal divides and the development of women-friendly, safe public spaces.

In a single workshop, he successfully built seven specialized AI agents to help a client, Enexis, enhance their innovation process.

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Experience
9 Years
Current Role
Head of AI Innovation
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Erick shows up

Curious
Assertive
Example Seeker

They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Erick cares about

AI-Driven Innovation
Leads the integration of prompt engineering and AI systems at TrendWatching to transform consumer trends into new product concepts and marketing campaigns.
Future Consumer Trends
As a keynote speaker and workshop facilitator, he helps ambitious professionals understand future consumer expectations and turn trend-speak into concrete business results.
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Career

Work history

2-2025
Head of AI Innovation
TrendWatching
11-2020 - 1-2025
Head of Content
TrendWatching
1-2019 - 12-2020
Trend Director
MARE Amsterdam
4-2018 - 12-2018
Senior Trends & Sparks Manager
MARE Amsterdam
9-2016 - 3-2018
Trends & Sparks Manager
MARE Amsterdam
In the press

Media appearances

Trends & insights | Erick Smet - TrendWatching Daily. Featured in TrendWatching
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Education
2013 - 2017
Bachelor's degree
Fontys University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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