Beatriz Santos in

Beatriz Santos

Inquirer · DISC type cd
Directora Comercial at Eroski
📍 San Sebastián, Basque Country, Spain

Beatriz Santos is the Commercial Director at Grupo EROSKI, where she has built her career since 2000. An Industrial Engineer from the University of Navarra with executive education from San Telmo Business School, she designs the groups commercial proposals, focusing on digital transformation and collaborative, long-term supplier relationships to enhance customer satisfaction.

She is driven by passion, discipline, and perseverance, values she credits to her family heritage. Her father, an engineer, instilled a love for mathematics, while her mothers family, small food shop owners, passed down a genetic and traditional connection to commerce and customer service.

Unique fact: Beatriz was the winner of the prestigious Premios Vega 2025 in the Food category, recognizing her leadership and impact in the retail sector.

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Experience
27 Years
Current Role
Directora Comercial
Location
San Sebastián, Basque Country, Spain
Personality Overview

How Beatriz shows up

Demanding
Judgemental
Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Beatriz cares about

Retail Technology
Is leading a significant investment in AI, big data, and robotization to transform the customer experience and improve operational efficiency at Eroski.
Private Label Strategy
Frequently discusses balancing Eroski's own brand with manufacturer brands to create an attractive, competitive, and balanced offering for consumers, driving loyalty and growth.
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Career

Work history

2-2017
Directora Comercial
Eroski
2-2014 - 1-2017
Directora Comercial Alimentación
Eroski
9-2010 - 1-2014
Directora de Compras
Eroski
2-2007 - 9-2010
Executive Comercial Director
Eroski
2-2003 - 1-2007
Head of Electronic & Optician Department
Eroski
In the press

Media appearances

La filosofía de Beatriz Santos, Directora Comercial de Eroski. Featured in Spotify
See now
EROSKI's Commercial Director, Beatriz Santos, makes a statement to the media on her arrival at the presentation of the commercial campaign “Cesta que enamora”. Featured in Alamy (stock photo agency)
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Education
4-2025 - 7-2025
Adeca -Alta dirección empresas cadena alimentaria -
San Telmo Business School
2-2024 - 6-2024
Inclusive Leadership Programme 2023/2024
LEAD Network Europe
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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