Beatriz Santos

Inquirer
DISC Type : cd

Directora Comercial at Eroski

San Sebastián, Basque Country, Spain

Overview

Beatriz Santos is the Commercial Director at Grupo EROSKI, where she has built her career since 2000. An Industrial Engineer from the University of Navarra with executive education from San Telmo Business School, she designs the groups commercial proposals, focusing on digital transformation and collaborative, long-term supplier relationships to enhance customer satisfaction.

She is driven by passion, discipline, and perseverance, values she credits to her family heritage. Her father, an engineer, instilled a love for mathematics, while her mothers family, small food shop owners, passed down a genetic and traditional connection to commerce and customer service.

Unique fact: Beatriz was the winner of the prestigious Premios Vega 2025 in the Food category, recognizing her leadership and impact in the retail sector.

Personality Overview

Demanding

Judgemental

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Retail Technology
Is leading a significant investment in AI, big data, and robotization to transform the customer experience and improve operational efficiency at Eroski.
Private Label Strategy
Frequently discusses balancing Eroski's own brand with manufacturer brands to create an attractive, competitive, and balanced offering for consumers, driving loyalty and growth.
Customer Centricity
Demonstrates a deep focus on understanding consumer behavior, from analyzing shopping habits of couples to seasonal spending trends, to tailor commercial strategies effectively.

Media Appearances

La filosofía de Beatriz Santos, Directora Comercial de Eroski. Featured in Spotify

See Now

EROSKI's Commercial Director, Beatriz Santos, makes a statement to the media on her arrival at the presentation of the commercial campaign “Cesta que enamora”. Featured in Alamy (stock photo agency)

See Now

Beatriz Santos, directora comercial del Grupo Eroski. Featured in Onda Vasca

See Now

Work History

2-2017
Directora Comercial at Eroski
2-2014 - 1-2017
Directora Comercial Alimentación at Eroski
9-2010 - 1-2014
Directora de Compras at Eroski
2-2007 - 9-2010
Executive Comercial Director at Eroski
2-2003 - 1-2007
Head of Electronic & Optician Department at Eroski

Education

4-2025 - 7-2025
Adeca -Alta dirección empresas cadena alimentaria - from San Telmo Business School
2-2024 - 6-2024
Inclusive Leadership Programme 2023/2024 from LEAD Network Europe

More Information

Social Presence :

Prographics :

Exp : 27 Location : San Sebastián, Basque Country, Spain Job Level : N/A Designation : Directora Comercial at Eroski
URL has been copied!

Insights For Selling To Beatriz

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatriz is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Beatriz

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Beatriz move?

  • Their decision making speed is somewhere in the middle.
  • Can Beatriz take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Beatriz

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.