Beatriz Santos
Login to view DISC.Beatriz Santos is the Commercial Director at Grupo EROSKI, where she has built her career since 2000. An Industrial Engineer from the University of Navarra with executive education from San Telmo Business School, she designs the groups commercial proposals, focusing on digital transformation and collaborative, long-term supplier relationships to enhance customer satisfaction.
She is driven by passion, discipline, and perseverance, values she credits to her family heritage. Her father, an engineer, instilled a love for mathematics, while her mothers family, small food shop owners, passed down a genetic and traditional connection to commerce and customer service.
Unique fact: Beatriz was the winner of the prestigious Premios Vega 2025 in the Food category, recognizing her leadership and impact in the retail sector.
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