Beatriz Santos is the Commercial Director at Grupo EROSKI, where she has built her career since 2000. An Industrial Engineer from the University of Navarra with executive education from San Telmo Business School, she designs the groups commercial proposals, focusing on digital transformation and collaborative, long-term supplier relationships to enhance customer satisfaction.
She is driven by passion, discipline, and perseverance, values she credits to her family heritage. Her father, an engineer, instilled a love for mathematics, while her mothers family, small food shop owners, passed down a genetic and traditional connection to commerce and customer service.
Unique fact: Beatriz was the winner of the prestigious Premios Vega 2025 in the Food category, recognizing her leadership and impact in the retail sector.
Read the full overview →They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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