Simon Wintels

Critic
DISC Type : C

University Lecturer (part-time) at Nanyang Technological University Singapore

Netherlands

Overview

Simon is a Partner at McKinsey & Company and a leader in the firms Consumer Goods and Retail Practice in the Benelux. He has extensive international experience, having worked in Singapore, Tokyo, and Amsterdam, helping clients drive growth through digital, AI, and advanced analytics. He holds degrees from Cambridge and London Business School.

Outside of work, Simon is a father to two young sons and enjoys spending quality time with them. He also stays personally informed about the latest trends in analytics. In the past, he has shared his expertise by teaching a course on strategic transformations as a part-time university lecturer at Nanyang Business School.

Unique fact: Simons educational background is in Nanotechnology, which he studied at the University of Cambridge.

Personality Overview

Information Seeker

Precise

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

AI in Retail
His work and recent posts focus on leveraging AI, particularly agentic AI, to transform retail merchandising, sales, and revenue growth management.
Grocery Industry Trends
He is actively involved in thought leadership on the future of the European grocery sector, including a recent webinar on the "State of Grocery Retail Europe 2026".
Consumer Goods Strategy
As a leader in the Consumer Goods practice, he focuses on helping companies navigate evolving consumer behavior, particularly in the food and beverage sector.

Media Appearances

Simon Wintels | McKinsey & Company. Featured in McKinsey & Company

See Now

Work History

3-2021 - 12-2024
University Lecturer (part-time) at Nanyang Technological University Singapore
4-2011
Partner at McKinsey & Company
8-2010 - 5-2013
Head of Application Development at HealthyApps Ltd
6-2010 - 8-2010
Sales Finance Analyst - Intern at Google
11-2007 - 8-2009
Business Analyst at McKinsey & Company

Education

2006 - 2007
MPhil (Distinction) from University of Cambridge
2009 - 2011
MBA with Distinction from London Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Netherlands Job Level : N/A Designation : University Lecturer (part-time) at Nanyang Technological University Singapore
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Simon

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Simon take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Simon

Personality Compatibility


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