Simon Wintels in

Simon Wintels

Critic · DISC type C
University Lecturer (part-time) at Nanyang Technological University Singapore
📍 Netherlands

Simon is a Partner at McKinsey & Company and a leader in the firms Consumer Goods and Retail Practice in the Benelux. He has extensive international experience, having worked in Singapore, Tokyo, and Amsterdam, helping clients drive growth through digital, AI, and advanced analytics. He holds degrees from Cambridge and London Business School.

Outside of work, Simon is a father to two young sons and enjoys spending quality time with them. He also stays personally informed about the latest trends in analytics. In the past, he has shared his expertise by teaching a course on strategic transformations as a part-time university lecturer at Nanyang Business School.

Unique fact: Simons educational background is in Nanotechnology, which he studied at the University of Cambridge.

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Experience
16 Years
Current Role
University Lecturer (part-time)
Location
Netherlands
Personality Overview

How Simon shows up

Information Seeker
Precise
Objective Thinker

They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Priorities

Topics Simon cares about

AI in Retail
His work and recent posts focus on leveraging AI, particularly agentic AI, to transform retail merchandising, sales, and revenue growth management.
Grocery Industry Trends
He is actively involved in thought leadership on the future of the European grocery sector, including a recent webinar on the "State of Grocery Retail Europe 2026".
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Career

Work history

3-2021 - 12-2024
University Lecturer (part-time)
Nanyang Technological University Singapore
4-2011
Partner
McKinsey & Company
8-2010 - 5-2013
Head of Application Development
HealthyApps Ltd
6-2010 - 8-2010
Sales Finance Analyst - Intern
Google
11-2007 - 8-2009
Business Analyst
McKinsey & Company
In the press

Media appearances

Simon Wintels | McKinsey & Company. Featured in McKinsey & Company
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Education
2006 - 2007
MPhil (Distinction)
University of Cambridge
2009 - 2011
MBA with Distinction
London Business School
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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