Artem Petakov in

Artem Petakov

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CEO/Co-Founder at Something new
📍 New York, New York, United States

Artem Petakov is the Co-Founder of Noom, a leading digital health company focused on behavior change. Leveraging a background in software engineering from Google and an AB from Princeton University, he has dedicated his career to the intersection of technology and psychology to help people live healthier lives. He previously served as President and now heads Noom Ventures.

Artem is passionate about influencing everyday decisions for long-term wellness and advising startups that make people healthier and happier. He is a board member at Ollie, a company focused on dog health, and an advisor to health-tech funds. He is a father and enjoys applying lifes lessons to business principles.

He once wrote a detailed post about how a claw machine in an arcade taught him a master class in customer delight and long-term value.

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Experience
22 Years
Current Role
CEO/Co-Founder
Location
New York, New York, United States
Personality Overview

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Communication Style
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Priorities

Topics Artem cares about

Behavioral Psychology
A core interest throughout his career, he focuses on combining psychology and technology to help people build healthier habits and live better lives.
Healthcare Technology
Co-founded Noom to disrupt the healthcare industry, with a recent focus on leveraging technology to support users of GLP-1 medications like Ozempic.
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Career

Work history

9-2024
CEO/Co-Founder
Something new
7-2024 - 1-2026
Board Member
Ollie
1-2024
Startup Advisor
Various Startups
1-2015
Co-Founder/President
Noom Inc.
10-2011 - 1-2015
Co-Founder/Co-CEO
Noom Inc.
In the press

Media appearances

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Education
2000 - 2004
AB
Princeton University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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