Artem Petakov

Enthusiast
DISC Type : i

CEO/Co-Founder at Something new

New York, New York, United States

Overview

Artem Petakov is the Co-Founder of Noom, where he focuses on consumer healthcare and the intersection of technology and psychology. His work aims to influence everyday decisions on a large scale for long-term wellness. He holds an AB from Princeton University and advises several health-focused startups.

Outside of his professional life, Artem draws inspiration and business lessons from everyday experiences with his family. He values teaching his children about perseverance and customer delight through simple activities like swimming and playing arcade games, sharing these insights with his network.

Unique fact: Artem holds a patent for a method of searching structured geographical data, reflecting his early work in technology before co-founding Noom.

Personality Overview

Amiable & Agreeable

Optimistic

Story Driven

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Behavioral Psychology
His lifelong passion is leveraging the intersection of technology and psychology to influence people's decisions for their long-term benefit, a core principle of Noom.
Consumer Healthcare
He is dedicated to building consumer-focused health solutions for life, as demonstrated by his leadership at Noom and his advisory roles in other health-tech startups.
GLP-1 Medications
He is currently spending most of his time on Noom Med and the role of GLP-1 medications, considering it a top company priority and an area of deep experience.

Media Appearances

Artem has no verified media appearances

Work History

9-2024
CEO/Co-Founder at Something new
1-2015
Co-Founder/President at Noom Inc.
10-2011 - 1-2015
Co-Founder/Co-CEO at Noom Inc.
7-2024
Board Member at Ollie
1-2024
Startup Advisor at Various Startups

Education

2000 - 2004
AB from Princeton University

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : N/A Designation : CEO/Co-Founder at Something new
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Insights For Selling To Artem

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Artem is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Artem

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Artem move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Artem take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Artem

Personality Compatibility


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