Arthur Adsterra

Supporter
DISC Type : s

Head Of Sales at Adsterra Network

Cyprus

Overview

Gala Grigoreva is the Chief Marketing Officer at Adsterra, with over 14 years of experience in global brand marketing across adtech, mobile, and crypto. She holds a Masters in Strategic Marketing from the London School of Business and Finance and is a member of the Forbes Communications Council, driving significant growth for the company.

Outside of work, Gala is a passionate advocate for wellness and community. She is a certified yoga coach, practices Kundalini yoga, and leads the Women in Tech Cyprus community. She enjoys a vibrant life in Cyprus with her family, actively participating in local events and exploring the islands culture.

Unique fact: Gala integrates her passion for wellness into her leadership by incorporating mindfulness practices and helping establish yoga sessions at Adsterra.

Personality Overview

Social Proof Driven

Slow To Decisions

Calm

They are unlikely to become strong champions as they don't prefer pushing other people.  They get along well with all people. Their decisions are defined by the possible value that they can bring to the organization.


Topics They Care About

AdTech Growth
As CMO of a global ad network, she frequently speaks on affiliate marketing trends, AI's role in creativity, and strategies for scaling traffic and monetization.
Women in Tech
A Forbes '20 Women in Tech Cyprus' awardee, she leads the local community and actively writes and advocates for diversity and female empowerment in the tech industry.
Holistic Leadership
Believes work and life are intertwined and promotes well-being to avoid burnout, drawing from her experience as a certified business mentor and well-being coach.

Media Appearances

Arthur has no verified media appearances

Work History

9-2013
Head Of Sales at Adsterra Network

Education

Arthur has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : Cyprus Job Level : Mid-senior Designation : Head Of Sales at Adsterra Network
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Insights For Selling To Arthur

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • Pause and ask them if they have any questions
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arthur is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Arthur

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Arthur move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Arthur take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Arthur

Personality Compatibility


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