Arthur Guinness

Examiner
DISC Type : cs

Head of Growth at Boden

London, England, United Kingdom

Overview

Arthur has no verified overview

Personality Overview

Overcautious

Unexpressive

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Arthur has no verified topics they care about

Media Appearances

Arthur has no verified media appearances

Work History

4-2024
Head of Growth at Boden
1-2018
Board Advisor - Finance, E-commerce and Marketing at Shrimps London Ltd
10-2013 - 1-2018
Digital Consultant at Shrimps London Ltd
4-2022 - 4-2024
Head of Acquisition at Mindful Chef
1-2021 - 4-2022
Team Lead | Performance Marketing at Just Eat Takeaway.com

Education

Bachelor of Science (BSc) from University of Bristol
Education details unavailable from Marlborough College

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Growth at Boden
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Insights For Selling To Arthur

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arthur is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Arthur

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Arthur move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Arthur take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Arthur

Personality Compatibility


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